Will ongoing investigations and public outrage be sufficient to end the debased media practices that result in "fake news"?
Producers of the fake TV news stories called video news releases (VNRs) hope not. Some are worried, though. "Crisis" is the word Kevin McCauley of the public relations trade publication O'Dwyer's used in a recent column.
VNR producers are struggling to find allies, even within the PR industry. For the last three weeks, O'Dwyer's has been running an online poll asking, "Should there be a limit on the U.S. Government's use of video news releases?" Seventy-two percent of respondents to date support VNR restrictions. (O'Dwyer's doesn't disclose the number of respondents.)
VNR producers may very well be thanking their lucky stars for the Bush White House.