Tobacco

The Ubiquitous "Too Much Big Government" Theme

Big GovernmentWe hear it everywhere this election season. Candidates, ads and TV pundits say we have "too much big government!" Virtually any attempt to regulate or tax any industry is a government intrusion into our lives. Candidates say they want less government. What's up with this ubiquitous, anti-government theme?

The "Government intrusion" argument is a powerful propaganda theme that has been around for a long time, and one that big businesses often use to manipulate public opinion. As with so many other corporate-derived propaganda tools, the anti-government theme originated largely with the tobacco industry, which has relied on it for decades to get its way in public policy.

Philip Morris Astroturfs Australia's Plain Cigarette Pack Law

Plain cigarette packEarlier this year, Australia became the first country to announce plans to make tobacco companies use plain, uncolored cigarette packs with few or no logos that bear only graphic health warnings.

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CREW Seeks Investigation of Tobacco Panel Members

Citizens for Responsibility and Ethics in Washington (CREW) has asked the Department of Health and Human Services to investigate two people appointed to serve on the Tobacco Products Scientific Advisory Committee, which evaluates tobacco product-related safety and health issues and provides advice, information and recommendations to the Commissioner of the

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Tobacco's New Target: Women in Developing Countries

As smoking rates decline in the developed world, tobacco companies are searching for new markets, and they are finding them in developing south Asian countries, Indonesia, the Philippines and Cambodia. People in rural areas of Bangladesh see advertisements that are unimaginable in other parts of the world. Ads tell smokers that they are smarter, more energetic and better lovers than non-smokers.

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Healthwashing Soda

Antioxidant 7-UpAs state and local governments consider taxing soda and sugary drinks to raise money and address the national obesity epidemic, manufacturers of sugary drinks -- like countless other industries -- are taking PR cues from the tobacco industry to defeat the initiatives. The PR tactics they are using are starting to be old hat. By now, everyone should be able to spot them, but just in case you're not up to speed on your corporate PR literacy, here's what to look for:

Step One: Position your product as the solution, not the problem

Coca Cola, Pepsico and Dr. Pepper Snapple Group are running print and TV ads promoting their joint initiative to remove full-calorie, artificially-sweetened drinks from schools. At the same time, Americans Against Food Taxes, the front group for the sugary drink manufacturers, is sending out emails boasting that soda companies have replaced full-calorie soft drinks with "smaller-portion" and "portion-controlled" beverages, real juice and bottled water in schools. Voila'! Their products are no longer the problem, they are part of the solution. Even better, now they'll get kids to buy more bottled water -- which costs them next to nothing to make -- at a dollar a bottle. Score!

Philip Morris Pushing Smoking Hard in Foreign Countries

brokeblokeIn the 1950s, more than half the U.S. population smoked. Now that number is down to just 21 percent of adults. As the domestic cigarette market shrinks, tobacco companies are taking their business to the developing world, where they don't have to deal with pesky things like advocacy groups that oppose industry activity, smoking bans, or a populace that is aware of the health hazards of smoking.

Now Philip Morris (PM) is playing hardball in lesser-developed countries to try and preserve their ability to market cigarettes however they want. On February 19, PM filed a lawsuit against Uruguay to try and force that country to withdraw a new law requiring 80 percent of each side of cigarette packs show graphic images depicting the health effects of smoking.

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