Public Relations

Roche PR Spins Straw into Golden Cure

Pat Thomas writes that the breast cancer drug Herceptin "prolongs a few lives for an average of four months at a cost of £400,000 per life extended, and for the majority of women for whom it does not work there is an increased risk of severe heart damage and the spread of their cancer to the central nervous system." Yet, the British press has declared it a "miracle cure," thanks to savvy PR.

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Spinning an Iraq Oil Kickbacks Confession

Faced with a Royal Commission of Inquiry into the payment of approximately $A300 million in kickbacks to Saddam Hussein's government, in breach of the United Nations' Iraq Oil-for-Food Program, the Australian wheat trader AWB Limited hired

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Patient Lobbying

Drug company funding for the Mental Health Council of Australia to run lobbying and disease awareness campaigns, The Age reports, raises "questions about whether the agendas of a consumer group and that of a multinational drug company are the same." Some of the companies that have funded the council include Pfizer, Janssen-Cilag, Eli Li

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Who's Afraid of Eric Schlosser?

"Who made the edit?" asks Evan Hessel in his Forbes "OutFront" column. "The edit" in Wikipedia's entry on McDonald's Corporation erased a link to Eric Schlosser's highly critical assessment of McDonald's in Fast Food Nation, and replaced it with a link to a more academic tome.

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Former PR Executive's Wrongful Dismissal Suit Rejected

U.S. District Judge Margaret Morrow has thrown out a wrongful dismissal suit brought by Douglas R. Dowie against his former employer, the public relations company Fleishman-Hillard. In court documents, Morrow wrote that "no reasonable jury could conclude that Fleishman-Hillard lacked good cause to terminate" Dowie, who was general manager of the company's Los Angeles office.

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How to Be a Grassroots Propaganda Buster

While in the Denver area for a conference, Center for Media and Democracy Associate Director Judith Siers-Poisson and I met with staff and board members of the Rocky Mountain Peace and Justice Center (RMPJC). We wanted to hear about RMPJC's fine work, especially on nuclear weapons issues, and to describe CMD's online resources to them. One offshoot of that meeting was the following article, which I wrote for RMPJC's newsletter.

PR Firms Pitch 'War on Terror' Players

Pakistan hired the firm Quinn Gillespie & Associates, to promote the country to U.S. audiences as a "reliable and attractive member of the global economic community." One goal of the $616,000-per-year deal is to secure a "more robust bilateral relationship with the U.S. based on trade and security," according to the contract.

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