On TV News, the Ads Never End (Part Two)
Submitted by Diane Farsetta on
"With TV stations facing increased competition and pressure on advertising revenue ...
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Marketing
Virtual Marketing Realities
Submitted by Diane Farsetta on
In April 2005, "a breakthrough in television advertising debuted without fanfare" -- a new technology that allows product placements to be digitally added, after scenes are filmed.
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Is Fair Trade Coffee a Quick Corporate Fix?
Submitted by Bob Burton on
Writing in the newsletter of the Minneapolis-based Wedge Co-op, Rodney North warns that the token use of fair trade certification can "prematurely undermine the public pressure for real change." North points to a web-based survey by U.K.-based Baby Milk Action, which asked supporters what they thought of the fair trade certification of Nestlé's Partners Blend coffee.
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Drug Company Reps Take Doctors To The Dogs, Lap-Dancing & Tennis
Submitted by Bob Burton on
In late January a comedian hosting the UK Pharmaceutical Marketing Society's Annual Advertising Awards ceremony joked that "twenty years ago it was all lap dancing and champagne for the doctors. These days you're lucky if you can give them a three-star hotel and a f***ing biro." Not so, it seems.
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The Long, Protracted, Not-Going-To-Be-Over-Soon, War
Submitted by Diane Farsetta on
Reporter Tim Harper notes the Bush administration's shift from "War on Terror" to "The Long War." Communications professor Christopher Simpson explains, "The War on Terror brand had gone sour." Moreover, "if it is a Long War," then expanded executive powers "will be needed not just this year, but next year and for decades." Harper writes
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On MTV, the Ads Never End
Submitted by Diane Farsetta on
Unilever's advertising firm, the Publicis Groupe agency Bartle Bogle Hegarty (BBH), and the production company Radical Media are behind a new MTV show.
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Advertising Age, February 6, 2006
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Correction: DuPont & Invista Hype Nanotechnology-Free Product as "Nano"
In the original version of the blog post, "Environmental Defense or Nanotech Defense", I cited a webpage, which stated that a DuPont created Teflon leather protection product "works on the nano scale", as an example of the company having nanotechnology products on the market.
Subsequently, a reader disputed that Teflon could be a nanotechnology product and described the company's use of the word "nano" as marketing hype. After requesting clarification from DuPont, one of its nanotechnology researchers, David B. Warheit, has confirmed that the Teflon leather protector is not a nanotech product. We have corrected both the original blog and the article in SourceWatch. Invista's promotional page on the DuPont Teflon leather product, however, remains unchanged and potentially deceives consumers of its product into thinking that it is based on nanotechnology. A request to DuPont's PR section for a copy of the June 3, 2003 media release announcing the new Teflon product, which I noted in the original post has gone missing from its news archive, has so far gone unanswered.
On TV News, the Ads Never End
Submitted by Diane Farsetta on
"Local TV news operations hungry for free content have intersected with brand brokers looking for product placement opportunities," writes Advertising Age. The segments "typically come in the form of four-minute lifestyle segments that are dedicated to one brand and feature a brand's spokesperson chatting with the show's host and delivering the product's message to viewers.
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The Axis of Urban Marketing
Submitted by Diane Farsetta on
The PR firm Weber Shandwick's new multicultural practice, called the Axis Agency, just hired its first senior vice-president of African-American and urban marketing. Kevin Hooks, the new hire, used to handle the Procter & Gamble, Motorola and Bacardi accounts for UPP Entertainment & Marketing.
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Romancing the Smokes
Submitted by Diane Farsetta on
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