Yo Quiero Más PR!
Submitted by Judith Siers-Poisson on
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Marketing
Ann Coulter's PR Formula: Hate Speech + Media Coverage = Best-Seller
Submitted by John Stauber on
David Carr examines Ann Coulter's simple PR formula for marketing her best-selling books: vile hate speech echoed in the mainstream media.
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Donations Tie Drug Firms and Nonprofits
Submitted by Sheldon Rampton on
"The American Diabetes Association, a leading patient health group, privately enlisted an Eli Lilly & Co. executive to chart its growth strategy and write its slogan.
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Mamma Mia, Here I Sell Again
Submitted by Diane Farsetta on
What's she selling?
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Government PR: A Growth Industry
Submitted by Diane Farsetta on
The U.S. General Services Administration (GSA), which acquires products and services on behalf of federal agencies, is "actively soliciting proposals from PR firms to be added to its list of pre-qualified contractors," reports O'Dwyer's.
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A New Brand for the Democrats: Hispanic-Friendly
Submitted by Diane Farsetta on
"A group of former Clinton administration officials not fully satisfied with the Democratic National Committee's outreach to the Hispanic community are participating in a soon-to-be launched multimillion-dollar effort to brand the Democratic party among Hispanic residents," reports Alexander Bolton.
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Holy Product Placement, Batman!
Submitted by Diane Farsetta on
"Product placement has become commonplace in movies and TV shows. Now it's coming to comic books -- in part because the industry's two giants, DC and Marvel, are promoting some of their titles as places to reach one of Madison Avenue's most elusive audiences: guys in their 20s," reports Brian Steinberg.
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Crunch Time for School Junk Food?
Submitted by Jonathan Rosenblum on
U.S. Senator Tom Harkin (D-Iowa), a frequent proponent of legislation protecting children, is now taking on a formidable opponent: the snack industry. Matthew Chayes reports that Harkin has introduced legislation that would tighten the U.S. Department of Agriculture (USDA) definition for "foods of minimal nutritional value." Sen.
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Wal-Mart: Low Prices, PR Triage
Submitted by Jonathan Rosenblum on
Sam Walton just might be spinning in his grave. He was said to detest public relations, preferring to let Wal-Mart products and services speak for themselves. Under the new regime, PR has taken on a special urgency, with company officials locking into a political campaign-like "war room" mentality to respond to critics of its labor and big box store siting strategies. Now comes word that the company is looking for "triage" and "emergency response" talent in its next key hires.
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The Selling of a Wonder Drug
Submitted by Sheldon Rampton on
Four years ago, almost no one had heard of Herceptin. Today, the drug is a household name, and British women with early-stage breast cancer are going to court for the right to get it, even though it is not actually licensed for use in early-stage cancer, and clinical tests have yet to prove it will ever save lives.
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