Submitted by Judith Siers-Poisson on
Beware the blog that gushes about a product, movie, or anything you might consider purchasing. There's a chance that the blogger is on the payroll of "new marketing middlemen such as PayPerPost Inc. that connect advertisers with mom-and-pop webmasters." PayPerPost alone pays 15,500 bloggers for inserting their clients into blog postings.
Submitted by Diane Farsetta on
A year into the Red campaign -- a cause-related marketing effort that allows partners to profit from charity -- $100 million has been spent on marketing, but only $18 million has been raised worldwide for the Global Fund to Fight AIDS, Tuberculosis and Malaria.
Submitted by Bob Burton on
In December 2006, I interviewed author Michele Simon about her book, "Appetite for Profit: How the Food Industry Undermines our Health and How to Fight Back." The excerpts below are from that original interview, which took place on WORT, community radio in Madison, Wisconsin. For more information on Michele and her work, please visit her website.
Judith Siers-Poisson (JSP): How did you personally become so involved and interested in food politics?
Michele Simon (MS): It started about 10 years ago when I was struggling with my own weight and turned to a vegetarian diet and, lo and behold, I lost the weight I was struggling with. And then, from there, I started to learn all of the other ways our diet impacts our own health, in addition to the environment, animal welfare, and labor, and so many aspects of society -- I was just amazed at how much was impacted by those food choices.
Submitted by Bob Burton on
The marketing of carbon offsets as a 'solution' to global warming is attracting criticism.
Submitted by Bob Burton on
The Coca-Cola Company has terminated a 15-year long working relationship with the global PR firm Weber Shandwick. The makers of Coke objected to the PR firm helping run a campaign for the Milk Processors Education Program (MilkPEP), a project funded by dairy companies.
Submitted by Jonathan Rosenblum on
A coalition of academics, advocates and foundations has called for strict limits on conflict-ridden, "direct-to-physician" marketing campaigns by pharmaceutical companies. A typical campaign provides free samples to doctors, accompanied by free lunches for office staff and doctors, while some also sponsor speaker's bureaus and provide gifts and junkets.
Submitted by Bob Burton on
Federal court judge Jack B. Weinstein has lifted an injunction on U.S.
Submitted by Anne Landman on
R.J. Reynolds caused a stir recently by unveiling new female-targeted Camel cigarettes, "Camel No. 9." Camel cigarettes have for years been targeted at the "virile segment" -- male smokers whom RJR thinks respond to ads that feature pictures of macho men climbing mountains, fording rivers and such. RJR's targeting of women is not new, however.
Submitted by Diane Farsetta on
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