Tapping into Consumer Assumptions
Submitted by Judith Siers-Poisson on
Rep. Al Wynn of Maryland and Rep. Hilda Solis of California have asked the Government Accountability Office to look into the bottled water industry.
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Marketing
Are Hybrids Putting the Brakes on Greener Options?
Submitted by Judith Siers-Poisson on
French researchers are concerned that consumer demand for hybrid cars, fueled by advertising and PR, is slowing down the development of genuinely sustainable green auto technologies.
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The Big Dirty Hands Behind Wal-Mart's Greenwashing
Submitted by Bob Burton on
Phil Mattera, the research director of Good Jobs First, reflects on the rise and fall of greenwashing during the 1990's and asks whether we are "now seeing a green business boom that will also turn out to be nothing more than hot air?" While a marketing consultancy company, TerraChoice, last year identified what it dubbed as "six sins of greenwashing", Mattera believes that
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Ad Industry Pushes Back on Product Placement
Submitted by Diane Farsetta on
Shortly after a majority of Federal Communications Commission (FCC) members voted to review disclosure rules for product placement on television, the advertising industry is lobbying the agency to slow down.
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Who's Spinning Who in the U.S. Presidential Race
Submitted by Diane Farsetta on
Republican presidential candidate Mike Huckabee's media team is led by "Kirsten Fedewa, a long-time press adviser from Huckabee's days with the Republican governors' association ... and Alice Stewart, a glamorous Arkansas TV anchor," according to the Belfast Telegraph's rundown of candidate "spinmeisters." Mitt Romney's "press team leaders are ...
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Green PR Guy Adam Werbach Sells Out to 'Saatchi & Saatchi S'
Submitted by John Stauber on
Adam Werbach, once the youngest head of the Sierra Club and currently on the board of Greenpeace, must have a lot more "green" in his bank account today.
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They'd Like to Teach the World to Smoke
Submitted by Anne Landman on
With marketing constraints increasing and cigarette usage declining in the developed world, Philip Morris (PM) is increasingly targeting smokers in other countries. PM now makes sweet-smelling cigarettes with cloves and other flavors that have twice the tar and nicotine as conventional products, created to appeal to smokers in developing countries.
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When Flacks Attack, We Bite Back
The Center for Media and Democracy has never been shy about criticizing the public relations industry. That's what we do, and we're proud of it. You'd think that this would give PR people second thoughts before sending us their drivel. Unfortunately, they can't seem to help themselves -- even when that means that they end up tipping us off to their own efforts at sneaking product placements into TV shows such as American Idol.
Corporate Responsibility or "Hidden Campaigns"?
Submitted by Anne Landman on
The General Chairman of Indonesia's National Commission for Child Protection, Seto Mulyadi, called tobacco companies' corporate social responsibility programs "hidden cigarette campaigns." Mulyadi said that cigarette companies "do free advertising through their CSR programs." Mulyadi is proposing a complete ban on cigarette advertising in Indonesia, after a study by the country's Pub
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Flacks Posing as 'Citizen Journalists'
Submitted by Sheldon Rampton on
When the Tallahassee Democrat combed the community in early 2007 for residents whose blogs and articles could fill out the paper's local coverage, Stacey N. Getz was happy to sign on. "Getz's Let's Talk Tallahassee blog is a paean to civic boosterism, inviting readers to submit ideas to help business leaders and developers improve the city," writes Adam Weinstein.
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