Street Poet As Stealth Huckster for Nissan
Submitted by John Stauber on
"Nissan Motors is planting actors in movie theaters to
perform live commercials before the start of showings of
'The Matrix Revolutions' in an effort to expose jaded,
skeptical consumers to advertising by masking it as
something else. The brief in-person pitches feature actors scattered among
the ticket-buying audience who stand and deliver lines that
evoke the words spoken by poets at events known as slams or
jams. Their performances are timed to accompany a
commercial the audience sees on the movie screen, which
No
Main Source:
Topics:
