"A tobacco company is offering a free lifetime supply of cigarettes to celebrity smokers as part of a guerrilla marketing campaign to raise the public profile of its recently launched brand," the Associated Press reports. "In a tersely worded pitch, Freedom Tobacco International Inc. said it was seeking to 'seed' its cigarettes with adult celebrities. The appeal was made Tuesday to publicists through a Web-based network subscribed to by hundreds of public relations agencies. ... Freedom paid covert actresses, called 'leaners,' to smoke the cigarettes in Manhattan bars and nightclubs for several weeks this spring in a New York effort to promote the fledgling brand, company spokeswoman Nancy Tamosaitis said. The company is also behind the Right to Smoke Coalition, a group organized to fight bans against public smoking, like the one recently enacted in New York City," AP reports.
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