Submitted by Diane Farsetta on
The U.S. Food and Drug Administration will study whether direct-to-consumer drug ads "distract consumers from carefully considering and encoding risk information," reports AP.
Submitted by Bob Burton on
The New South Wales Greens have complained to the Australian corporate regulator that Saab's "Grrrrrreen" advertising campaign makes deceptive claims and is greenwashing.
Submitted by Bob Burton on
The New Jersey rapper, Sudden Death, has launched a free-to-play track which mocks the drug industry's direct-to-consumer advertising (DTCA). The song, titled Pillagers, describes the experience of a man taking two dozen pills for various conditions being prescribed the notional drug Liquiplox that "relaxes the lining of your throat making it easier to take pills". "Liquiplox isn't for everyone.
Submitted by Bob Burton on
An Australian government agency has refused to release the results of market research on controversial labor de-regulation laws until after the next federal election.
Submitted by John Stauber on
CMD's John Stauber is a guest this week on National Public Radio's nationally syndicated On The Media program. You can listen online by clicking here.
Submitted by Sheldon Rampton on
A Google advertising sales rep has apologized after using her company blog to urge healthcare companies to take out Google ads attacking Michael Moore's new movie, "Sicko." Moore "attacks health insurers, health providers, and pharmaceutical companies by connecting them to isolated and emotional stories of the system at its worst," wrote Lauren Turner.
Submitted by Bob Burton on
A report by the European Commission (EC), which favours weaker regulatory standards on the advertising of prescription drugs, has been dismissed as biased by a coalition of consumer groups and health professionals.
Submitted by Diane Farsetta on
Submitted by John Stauber on
Is Al Gore aiding and abetting the world's largest greenwashers? The New York Times reports that "The brightest lights in the advertising business are gathering in Cannes, France, this week for an annual celebration. ... Mr. Gore is being accorded rock star status at the festival. ... The embrace of Mr. Gore shows how 'green' advertising has galvanized the marketing community.
Submitted by Bob Burton on
GlaxoSmithKline (GSK) has launched a $150 million promotion campaign for its over-the-counter (OTC) weight loss drug, Alli. But not all media coverage is up-beat about what is a lower-dose version of Roche's prescription only drug, Xenical.
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