International

Fine-Tuning the Sell Job for the Next War

Source: army-technology.com"The basis of the whole thing was, 'we're going to go into Iran and what do we have to do to get you guys to go along with it,'" said Laura Sonnenmark, a participant in a recent focus group apparently funded by the Republican-associated lobbying group Freedom's Watch

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Olympic Sponsors Go for the Green (Forget Darfur and Tibet)

Human rights, environmental, health and labor campaigns around the Beijing 2008 Olympics that seek to change China's behavior are increasingly targeting Olympic sponsors.

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Torturing Evidence in Iraq

According to a "privately contracted interrogator working for American forces in Iraq, near the Iranian border," U.S. intelligence activities in Iraq are skewed to find incriminating evidence against Iran. Micah Brose told The Observer that U.S. officials "push a lot for us to establish a link with Iran. They have pre-categories for us to go through, and by the sheer volume of categories there's clearly a lot more for Iran than there is for other stuff.

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Shell Oil's Flower Claims Wilt Upon Examination

The British government's Advertising Standards Authority (ASA) has ruled that an advertisement by Royal Dutch Shell promoting its waste recycling breaks rules with regards to "truthfulness" and "environmental claims." The print ad claimed that Shell has "creative ways to recycle.

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Ethanol Industry Fuels New Ad Campaign

"Renewable Fuels Now," a new ethanol industry group, "plans a splashy ad campaign next week that will appear in popular Capitol Hill publications, including The Hill and Roll Call," reports Lauren Etter. The group, which counts the National Corn Growers Association and the Renewable Fuels Association among its members, has hired the PR firm Manning Selvage & Lee.

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Karen Hughes Bids Adieu No. Deux

Karen Hughes in IndonesiaU.S. Undersecretary of State for Public Diplomacy Karen Hughes is leaving the Bush administration. Hughes, a long-time confidant of President Bush's, served as a counselor during Bush's first term, then officially left the White House in 2002, only to return as the nation's PR czar in 2005. Her last day will be in December. In announcing her resignation, Hughes stressed that improving the U.S.'s image around the world is a "long-term challenge." At the State Department, Hughes increased the number of "interviews with Arabic media," and "set up three rapid public relations response centers overseas to monitor and respond to the news. She nearly doubled the public diplomacy budget, to nearly $900m annually, and sent U.S. sports stars Michelle Kwan and Cal Ripken abroad as unofficial diplomats. But polls show no improvement in the world's view of the U.S. since she took over. A Pew Research survey earlier said the unpopular Iraq war is a persistent drag on the U.S. image and has helped push favorable opinion of America in Muslim Indonesia, for instance, from 75% in 2000 to 30% last year." Hughes' key deputy, Dina Habib Powell, left the State Department earlier this year, "to become director of global corporate engagement for Goldman Sachs Group," notes PR Week.

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Blackwater's Repositioning, Real and Imagined

As investigations into its shootings of Iraqi civilians continue, the private military contractor Blackwater USA is softening its public image. "The company's roughneck logo — a bear's paw print in a red crosshairs, under lettering that looks to have been ripped from a fifth of Jim Beam — has undergone a publicity-conscious, corporate scrubbing," reports Paul Von Zielbauer.

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