Submitted by Diane Farsetta on
The pharmaceutical company Pfizer "is preparing an advertising and public-relations campaign to counter concerns about its antismoking drug Chantix, once trumpeted as a potential billion-dollar-a-year blockbuster." So far, Pfizer has "run ads in five major newspapers in which its medical director explains Chantix's risk-benefit balance." The drug company will soon "start hosting ro
Submitted by Diane Farsetta on
The WPP Group's online advertising firm Bridge Worldwide offers its clients what it calls "marketing with meaning." For ConAgra, the firm created the "Start Making Choices" website, which "conveys nutrition, exercise and other well-being tips from cardiologist James Rippe ...
Submitted by Anne Landman on
After the New York Times revealed a secret research contract between Virginia Commonwealth University (VCU) and Philip Morris earlier this month, Style Weekly, a Richmond, Virginia newspaper, investigated VCU President
Submitted by Anne Landman on
When a patient checks into a hospital or goes to see a doctor, they are typically handed a booklet called "Notice of Privacy Practices" and are asked to sign a document acknowledging that they received the information. Patients assume that these "privacy practices" are in place to protect their personal information and that doctors and hospitals will keep their information in strictest confidence.
Submitted by Anne Landman on
As CMD previously reported, Virginia Commonwealth University (VCU) operates a School of Medicine and a School of Public Health while enjoying a cozy relationship with the tobacco industry, especially cigarette maker
Submitted by Judith Siers-Poisson on
Comprehensive information about what chemicals are sprayed on food crops just got much harder to come by. The U.S. Department of Agriculture recently announced that they will no longer conduct and publish annual national surveys of "which states apply the most pesticides and where bug and weed killers are most heavily sprayed to help cotton, grapes and oranges grow." The report is used extensively by farmers, environmental advocates, chemical companies and even the U.S. Environmental Protection Agency. Don Lipton, a spokesman for the American Farm Bureau, said "farmers will be subjected to conjecture and allegations about their use of chemicals and fertilizer. Given the historic concern about chemical use by consumers, regulators, activist groups and farmers, it's probably not an area where lack of data is a good idea." One fear is that information will only be available after there's been a problem. Steve Scholl-Buckwald of the Pesticide Action Network explained, "What we'll end up doing is understanding pesticide use through getting accident reports. And that's a lousy way to protect public health."
Submitted by Anne Landman on
New York Times reporter Melody Petersen, who covered the pharmaceutical industry for four years, has now published a book titled Our Daily Meds: How the pharmaceutical companies transformed themselves into slick marketing machines and hooked the nation on prescription drugs.
Submitted by Judith Siers-Poisson on
As CMD has reported previously, the infant formula industry in the U.S. is committed to making sure that women aren't, as they put it, made to feel guilty about not breast feeding. But it seems that formula producers are also looking to make inroads in Europe, where rates of breast feeding are far higher than in the U.S.
Submitted by Judith Siers-Poisson on
On June 6, limos will be lined up, the red carpet will be rolled out, and decked out attendees will have their photos snapped by swarming paparazzi. But this isn't your usual Hollywood awards ceremony.
Submitted by Judith Siers-Poisson on
Some U.S. Congresspeople want to limit direct to consumer marketing of drugs. Rep. Bart Stupak is head of the U.S. House of Representatives Energy and Commerce investigative panel.
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