Health

Eli Lilly Finally Pays for Drug Marketing Abuses

Eli Lilly will pay the largest fine "in a health care case, and the largest criminal fine for an individual corporation ever imposed in a U.S. criminal prosecution of any kind." The pharmaceutical company will pay $1.42 billion to settle criminal and civil charges related to the marketing of its anti-psychotic drug Zyprexa.

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Journalism Group Offers Fake News Training

When television stations take the "'quick and dirty' route to health news coverage" by airing sponsored videos produced by public relations firms or other companies, it's a real problem, writes journalism professor Gary Schwitzer. For example, Ivanhoe Broadcast News (which was mentioned in the Center for Media and Democracy's "Fake TV News" report) puts out "single source stories with one spokesman from one institution touting one idea," complete with PR contacts.

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Fashionable Cigarette Marketing Tactic Gets the Boot

SmokerImperial Tobacco has been paying out cash incentives and lavishing corporate entertainment on owners of trendy clothing stores and hair boutiques in Adelaide, South Australia, to get them to sell Peter Stuyvesant brand cigarettes in special displays amid their hip merchandise.

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Smokers Can Sue Tobacco Companies for Fraud over "Light Cigarettes"

1976 True cigarette adThe U.S. Supreme Court has given a green light to smokers to sue tobacco companies over the fraudulent marketing of "light," "ultralight" and "low tar" cigarettes. Cigarette companies are currently facing around 40 such lawsuits. For decades, advertising lulled smokers into believing that so-called "light" and "low tar" cigarettes were better for their health. Smokers in Maine, however, sued Philip Morris, charging that the company was aware for decades that smokers compensate for lower levels of tar and nicotine by taking longer and deeper puffs. Philip Morris argued that the Federal Trade Commission's endorsement of machine testing for tar and nicotine levels in cigarettes, started in the 1960s, should relieve them of fraud charges. The FTC recently abandoned its testing method, though, after concluding that it's flawed because machines don't take into account how smokers adjust their smoking behavior when using cigarettes with lower levels of nicotine.

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The Other O.J. Defense

When Forbes.com wrote last winter about the proper diet for preventing colds and the flu, the article included advice from nutritionist and former TV host Lisa Hark to drink orange juice. As Tom Avril points out, however, "vitamin C's value as a cold-fighter is unclear," and "Hark failed to mention" that she "was being paid by the Florida orange industry to promote the health benefits of its product." Hark says what she did was common practice.

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New Law: Secondhand Smoke Exposure is a Form of Domestic Violence

Cigarette smokeThe Philippines has enacted a law that treats the exposure of women to secondhand smoke in the home as a form of domestic violence punishable by law. Under the law, a woman can seek a protection order requiring her partner to stop smoking around her.

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