From March 2008 to January 2009, the U.S. Federal Deposit Insurance Corporation (FDIC) spent $7.6 million on public relations and marketing, to "instill confidence in the stability of the insured banking system" and mark the agency's 75th anniversary.
AIG spokesman Nick Ashooh has defended the company -- which received $180 billion in U.S. taxpayer funds -- over criticism of its hiring of four PR firms. Michael Weisskopf reports that Sard Verbinnen & Co.
Cigarette makers are taking advantage of the upcoming 62-cent increase in the U.S. federal excise tax on cigarettes to raise prices.
Wal-Mart Stores plans to hire a few outside public relations firms to develop "fresh, emotional PR programming" promoting its grocery, health, clothing, home, hardware, auto and entertainment products, along with Wal-Mart's events, financial services and website. Edelman, which has been Wal-Mart's main PR firm for three years, is among the five or six finalists for the major account.