Submitted by Bob Burton on
Professor Andrew Herx-heimer, emeritus fellow at the UK Cochrane Centre, told the British Medical Journal that changes to the British drug industry's voluntary code of practice were minimal. "This is very competent window dressing but not much has changed at all," he said.
Submitted by Diane Farsetta on
The Campaign for Tobacco-Free Kids, the National Latino Council on Alcohol and Tobacco Prevention, and Floridians for Youth Tobacco Education warn that the tobacco industry is increasingly targeting Latino children.
Submitted by Diane Farsetta on
"DuPont Co. hid studies showing the risks of a Teflon-related chemical used to line candy wrappers, pizza boxes, microwave popcorn bags and hundreds of other food containers," according to a former employee and leaked company documents.
Submitted by Diane Farsetta on
As "part of a cultural shift that increasingly sees health problems as lifestyles rather than diseases," food marketers are targeting the chronically ill "as the new much-reach demographic." Groceries have "heart healthy" sections because there are more than 70 million U.S. residents with heart problems, representing "$71 billion in annual buying power." The nation's 21 million diabetics "command about $14 billion" and "about two-thirds of American adults are overweight or obese," writes the Associated Press.
Submitted by Diane Farsetta on
Submitted by Diane Farsetta on
Not all of Wal-Mart's overseas factories are in China. The government of Bangladesh recently signed a six-month, $330,000 contract with Ketchum's The Washington Group, to "open doors at the senior levels of major U.S.
Submitted by Diane Farsetta on
The PR firm Edelman "is working with the American Petroleum Institute (API), the oil industry's primary lobbying group, on a public issues campaign aimed at convincing Americans that the industry is facing severe challenges, even as its members pull in record quarterly profits," reports PR Week.
Submitted by Diane Farsetta on
West Virginia's Pharmaceutical Cost Management Council unanimously approved "a financial disclosure form that would require pharmaceutical companies to reveal how much they spend on advertising and promotion of brand-name drugs" in the state, as well as any "gifts, grants or payments to physicians" in excess of $25.
Submitted by Diane Farsetta on
"Time heals a lot of marketing wounds," said the director of the University of Southern California's Sports Business Institute. In June 2003, basketball star Kobe Bryant signed a four-year, $45 million endorsement deal with shoe company Nike. Weeks later, Bryant was accused of sexual assault. Now that the criminal case has been dismissed and a related civil lawsuit settled, "Nike and Mr.
Submitted by Diane Farsetta on
The American Chemistry Council (ACC), which recently launched a major chemical industry PR campaign called "essential2," is one of the main groups claiming that the Toxics Release Inventory (TRI), a public right-to-know program, is not so essential. Under TRI, the U.S.
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