Corporations

An extract from Bob Burton's Inside Spin: The Dark Underbelly of the PR Industry.

Brian Page, a 42-year-old railway worker, had been busy before Easter 1992 buying furniture for a house he had just moved into at Mt Pritchard, a south-western Sydney suburb. On their way home, his daughter Melissa wanted to stop at McDonald's in Fairfield for lunch. Shortly after returning home, Brian Page began vomiting and had diarrhoea. As Page's symptoms were initially indistinguishable from a bout of the flu, his doctor gave him a medical certificate and sent him home. Page took to bed for the next three days but on the fourth day went back to work, even though he wasn't feeling well. His boss noticed that Page was unable to write properly and seemed disoriented and confused by his work. He was so concerned about Page that he called a taxi and sent him home, but by then Page recognised something was seriously wrong and went straight to Liverpool Hospital. What was unknown to Page and his doctor was that he had been exposed to Legionella bacteria. If detected early, Legionnaires disease can be treated with antibiotics. Untreated, it can be a killer. Two days after being admitted to the intensive care unit of Liverpool Hospital, Page died. On what would have been his 43rd birthday, more than 100 family and friends attended his funeral.¹⁴

An abridged extract from Bob Burton's Inside Spin: The Dark Underbelly of the PR Industry.

A hallmark tactic of activist campaigns in the 1960s and 1970s was the use of consumer boycotts to punish recalcitrant companies. By the 1990s, however, the trend was more towards developing standards and accrediting retail products that passed muster. The theory was that an accredited product would be rewarded by consumers while the laggards would be under financial pressure to lift their game. One of the pioneering projects during the 1990s was the Forest Stewardship Council (FSC), which was established by a broad coalition of non-profit groups. Its aim was to shift timber production to sources designated as more sustainable and reduce the market share for forest products derived from the destruction of the world's great forests. Despite numerous problems, the FSC label had some impact, especially in Europe.