Corporate Social Responsibility

Nike Case Should Boost PR

Jeff Seideman, president of the Boston chapter of the Public Relations Society of America, is publicly disagreeing with the PRSA's stance on the Nike vs. Kasky lawsuit, in which Nike is being sued for allegedly making false statements about its overseas labor practices. "Actually, PRSA shouldn't be on either side of the issue," Seideman writes. It should have taken a position in support of ethical practices by PR professionals." Nike and the PRSA claim the First Amendment protects their right to make false statements about corporate social responsibility.

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Website Lists Social Report Card On Corporations

A new website ranks big corporations according to such issues as whether they treat women fairly, how they impact the environment, and if they make nuclear arms. Created by Dan Porter, of Portland, ME, www.idealswork.com six gathers the information from a the Investor Responsibility Research Center.

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California Wineries Go Green

Under fire from environmentalists, California's wine industry plans to announce a code of "sustainable" environmental practices. Critics charge the industry with contributing to soil erosion, watershed loss and pollution and say its proposed "voluntary code" is an attempt to head off binding state regulation.

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Nike Files Supreme Court Brief

Nike has asked the US Supreme Court to review a California Supreme Court ruling that Nike's public statements on the work conditions of its overseas factories be considered commercial speech and be subject to truth-in-advertising laws. Nike argues that the ruling is "profoundly destructive of free speech." The ruling applies to statements made by Nike in op-eds, letters to the editor, and comments made to reporters. PR trade publication The Holmes Report wrote that as a result of the ruling, Nike would not be releasing its annual corporate responsibility report.

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"Pinkwashing" = Businesses Exploiting Breast Cancer

Breast Cancer Action of San Francisco is one of the few cancer prevention groups willing to tackle the corporate connection to the causes and prevention of breast cancer, which has risen alarmingly. BCA has placed a "think before you pink" ad in today's New York Times asking "Who's really cleaning up here?

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Fluff is Not Enough

Marjorie Kelly, editor of Business Ethics magazine, reflects on the "perfect storm in ethics" that has unfolded despite a burgeoning corporate social responsibility (CSR) movement. CSR has failed, she says, because "fluff is not enough." It's time, Kelly says, to begin "talking about system design, understanding why corporations behave so single-mindedly. And that means focusing on power.

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Good-Cause Burden Irks Executives

In England, businesses are worried that increasing demands for corporate social responsibility could become "compulsory, as in France. From 2003, French companies will have to demonstrate their commitment to CSR by giving detailed accounts of their social and environmental reporting."

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Social Responsibility Is Important, But So What?

A PR firm's survey shows that fewer companies are devoting time and resources to corporate social responsibility. Jericho Communications polled 264 CEOs of Fortune 1,000 companies and found that 52 percent of the respondents believe corporations acting responsibly can weaken the influence of terrorist groups, while 36 percent are more conscious of corporate social responsibility since the Sept. 11 attacks.

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Oil Execs Debate Social Responsibility

Oil company executives meeting at the World Summit on Sustainable Development (WSSD) in South Africa say they "want to put a kinder face on their industry practices. But their critics are skeptical and none is smiling yet," reports Associated Press writer Bill Cormier.

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