B-M's Lord Melchett Booted Off Greenpeace Board
Submitted by John Stauber on
Burson-Marsteller's newest PR hire, Lord Peter Melchett, has been forced to resign from the board of Greenpeace International. Melchett blind-sided his fellow Greenpeace board members and eco-activists this week by taking a consulting job with one of the PR world's most notorious anti-environmental propaganda firms, Burson-Marsteller. Apparently Melchett has convinced himself that accepting a paying position with B-M will somehow help him change corporate behavior.