PR Groups On Wrong Side

"The Public Relations Society of America, the Arthur Page Society, the Institute for PR, the Council of PR Firms and the PA Council are on the wrong side of the Nike 'commercial speech' lawsuit," writes Jack O'Dwyer, publisher of the O'Dwyer's PR trade publications. "Instead of siding with Nike, which refuses to defend the truthfulness of its statements about labor practices abroad (see No Logo for labor conditions in 18 foreign countries), the PR groups should be demanding that accuracy be served. The California Supreme Court ruled that Nike was promoting sales and thus did not have the protection civilians have in making statements."