Submitted by Sheldon Rampton on
If you're interested in reliving the TV advertisements from previous presidential elections, the American Museum of the Moving Image has put together an archive featuring every ad from every election since TV first infected politics in 1952. Our favorite is "Failure," a 1968 ad by candidate Richard Nixon.
Submitted by Diane Farsetta on
"When a beautiful girl walks up to you, and she's wearing the TV commercial on her chest, you just can't get away from it," enthused Adam Hollander, head of The Brand Marketers and creator of T-Shirt TV. The shirts contain speakers and 11-inch TV screens, which can show video ads, flash animation or slides.
Submitted by Sheldon Rampton on
"A new series of whimsical public service announcements from the Environmental Protection Agency are lampooning the notion that cars can be made more energy efficient while the ads encourage conservation at home," reports Danny Hakim. The ads depict a wacky home inventor trying to make his car more fuel-efficient by adding a sail and "a helium tank with a bulbous hose ...
Submitted by Sheldon Rampton on
Outside Grand Central Terminal in New York, six men and women plan to spend six hours advertising for a health club by flashing their underwear at strangers, in the hope that passersby will notice that the club logo appears on the garment. It's part of the growing use of guerrilla marketing, which the Times describes as "a broad range of advertising methods that strives to strike when people least expect it."
Submitted by Diane Farsetta on
In its "first large-scale change since 2001," Fox News is launching a major redesign of its website. Fox News vice-president of national ad sales Roger Domal said, "In addition to just freshening up the site and making it easier to navigate ... it's a reaction to what advertisers want." Fox News hopes the site "will enable it to become a significant competitor in the online news space. This month, the site doubled its advertising sales staff in New York and San Francisco ...
Submitted by Diane Farsetta on
"The leading drug-industry trade group and the U.S. Chamber of Commerce are working ... to demonstrate the cost of depression in the workplace and to show employers that treating affected workers would improve the bottom line," reports The Hill.
Submitted by Diane Farsetta on
"It's been pretty well established that publication bias is associated with industry funding," says Brown University epidemiologist Kay Dickersin, about drug companies squashing unfavorable research results. Yet the "overwhelming majority" of drug researchers receive industry funding, according to Canadian clinical pharmacist Muhammad Mamdani.
Submitted by Diane Farsetta on
British American Tobacco is carrying out animal tests on chocolate, wine, sherry, cocoa, corn syrup, cherry juice, maple syrup and vanilla-flavored tobacco. Former British health secretary Frank Dobson remarked, "We all know that hardly anyone takes up smoking when they are grown up. That is why the tobacco industry wants to target children [with flavored tobacco]." Flavored cigarettes, which were first sold by R.J.
Submitted by Diane Farsetta on
How is Bush-Cheney '04 like a marketing campaign? "In 2000, Mr. Bush shattered fund-raising records... by recruiting supporters to join a program called the Pioneers, fund-raisers who pledged to raise at least $100,000.
Submitted by Diane Farsetta on
"As food companies look for ways to cash in on the nation's obsession with healthy eating, an increasing number are copying marketing tactics that long have been used by the pharmaceuticals industry: They are pitching their products directly to doctors. The hope is that doctors will start recommending specific foods - and even brand names - to patients," reports the Wall Street Journal.
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