New Homes for Corporate Video, Robin Raskin
Submitted by Diane Farsetta on
Robin Raskin
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Marketing
Neil Young Clobbers the Thought Police
I'm listening to Neil Young's new album, Living With War. It's not my first time; I was lucky enough to be at a private listening last week in California. But now, along with millions of others connected to the Internet, I'm hearing it free of charge through my computer speakers, courtesy of Mr. Young and his absolutely brilliant bunch of guerrilla marketers and movement builders.
Government PR: A Growth Industry
Submitted by Diane Farsetta on
The U.S. General Services Administration (GSA), which acquires products and services on behalf of federal agencies, is "actively soliciting proposals from PR firms to be added to its list of pre-qualified contractors," reports O'Dwyer's.
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A New Brand for the Democrats: Hispanic-Friendly
Submitted by Diane Farsetta on
"A group of former Clinton administration officials not fully satisfied with the Democratic National Committee's outreach to the Hispanic community are participating in a soon-to-be launched multimillion-dollar effort to brand the Democratic party among Hispanic residents," reports Alexander Bolton.
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Holy Product Placement, Batman!
Submitted by Diane Farsetta on
"Product placement has become commonplace in movies and TV shows. Now it's coming to comic books -- in part because the industry's two giants, DC and Marvel, are promoting some of their titles as places to reach one of Madison Avenue's most elusive audiences: guys in their 20s," reports Brian Steinberg.
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Crunch Time for School Junk Food?
Submitted by Jonathan Rosenblum on
U.S. Senator Tom Harkin (D-Iowa), a frequent proponent of legislation protecting children, is now taking on a formidable opponent: the snack industry. Matthew Chayes reports that Harkin has introduced legislation that would tighten the U.S. Department of Agriculture (USDA) definition for "foods of minimal nutritional value." Sen.
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Public Service or War Propaganda?
Submitted by Diane Farsetta on
In early April, "a public-service advertising campaign began ...
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Pick McMe!
Submitted by Judith Siers-Poisson on
Celebrity spokesmodels are out, and burger-munching everypeople are in under the golden arches.
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Wal-Mart: Low Prices, PR Triage
Submitted by Jonathan Rosenblum on
Sam Walton just might be spinning in his grave. He was said to detest public relations, preferring to let Wal-Mart products and services speak for themselves. Under the new regime, PR has taken on a special urgency, with company officials locking into a political campaign-like "war room" mentality to respond to critics of its labor and big box store siting strategies. Now comes word that the company is looking for "triage" and "emergency response" talent in its next key hires.
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The Selling of a Wonder Drug
Submitted by Sheldon Rampton on
Four years ago, almost no one had heard of Herceptin. Today, the drug is a household name, and British women with early-stage breast cancer are going to court for the right to get it, even though it is not actually licensed for use in early-stage cancer, and clinical tests have yet to prove it will ever save lives.
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