Submitted by Diane Farsetta on
According to internal marketing documents, "Eli Lilly encouraged primary care physicians to use Zyprexa, a powerful drug for schizophrenia and bipolar disorder, in patients who did not have either condition." Under U.S. law, companies can't promote "prescription drugs for conditions for which they have not been approved ...
Submitted by Diane Farsetta on
The Canadian Nuclear Association's $1.7 million ad campaign touting nuclear power as "clean, reliable and affordable" is the target of a false-advertising complaint filed by a coalition of environmental, health and church groups. "Our concern is that the nuclear industry's advertising budget and approach distorts objective decisions ...
Submitted by Jonathan Rosenblum on
The spin-driven restaurant and beverage industry front group, the Center for Consumer Freedom (CCF), has created a grass roots compilation of city, county and state efforts to ban added trans fats in restaurant food.
Submitted by Diane Farsetta on
"Large American nonprofits spend at least $7.6 billion per year on marketing and public relations," according to a consulting firm's analysis of U.S. tax data. "$7.6 billion annually in spending for advertising, communications, public relations and branding ... is not an insignificant business sector," writes Tom Watson. "Total spending on public relations in the U.S. reached some $3.7 billion last year. ...
Submitted by Diane Farsetta on
The 2008 U.S. presidential race is already taking shape. Sen. Hillary Rodham Clinton and Rudy Giuliani "are lining up on opposite sides of their home state's debate over a controversial nuclear power plant," reports The Hill.
Submitted by Diane Farsetta on
The U.S.
Submitted by Diane Farsetta on
The U.S. Federal Trade Commission directed "companies engaging in word-of-mouth marketing, in which people are compensated to promote products to their peers," to "disclose those relationships." Otherwise, it could be deceptive marketing, as people are more likely to trust product endorsers "based on their assumed independence from the marketer," according to the FTC.
Submitted by Sheldon Rampton on
"Walmart used to annoy me with its horrible labor practices, draconian rules, and blatant manipulation of the media, but now it's gone past annoyance to bafflement," writes marketing consultant K.D. Paine. "The latest was the firing of their VP of Marketing because she allegedly went for rides in an Aston Martin and accepted dinners from Agencies pitching their business. ... Their message is: we're all about ethics.
Submitted by Sheldon Rampton on
The American Academy of Pediatrics has become the latest organisation to call for a ban on the advertising of junk food during children's television programs.
Submitted by Diane Farsetta on
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