Marketing

Appetite for Profit: An Interview with Michele Simon

Appetite for Profit book coverIn December 2006, I interviewed author Michele Simon about her book, "Appetite for Profit: How the Food Industry Undermines our Health and How to Fight Back." The excerpts below are from that original interview, which took place on WORT, community radio in Madison, Wisconsin. For more information on Michele and her work, please visit her website.

Judith Siers-Poisson (JSP): How did you personally become so involved and interested in food politics?

Michele Simon (MS): It started about 10 years ago when I was struggling with my own weight and turned to a vegetarian diet and, lo and behold, I lost the weight I was struggling with. And then, from there, I started to learn all of the other ways our diet impacts our own health, in addition to the environment, animal welfare, and labor, and so many aspects of society -- I was just amazed at how much was impacted by those food choices.

Drug Gets a Cameo in a Film Backed by Its Maker

Submitted by John Stauber on

Stephanie Saule reports that "Innerstate, a documentary about three people coping with disabling chronic illness, may be coming to a theater near you. If so, admission will be free, courtesy of the drug maker that produced the film. The 58-minute film ... is an unusual form of soft-pedal marketing of a blockbuster drug, Remicade.

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Main Source: 
New York Times, February 21, 2007
Topics: 
Guerrilla Marketing
Third Party Technique
Pharmaceuticals

Coke Cans Weber Shandwick, Cries over Spilt Milk

Submitted by Bob Burton on

got milk? logoThe Coca-Cola Company has terminated a 15-year long working relationship with the global PR firm Weber Shandwick. The makers of Coke objected to the PR firm helping run a campaign for the Milk Processors Education Program (MilkPEP), a project funded by dairy companies.

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Main Source: 
PR Week (sub req'd), February 14, 2007
Topics: 
Children
Health
Obesity
Marketing
Public Relations

Docs, Foundations Prescribe End to Pharma Marketing Payoffs

Submitted by Jonathan Rosenblum on

A coalition of academics, advocates and foundations has called for strict limits on conflict-ridden, "direct-to-physician" marketing campaigns by pharmaceutical companies. A typical campaign provides free samples to doctors, accompanied by free lunches for office staff and doctors, while some also sponsor speaker's bureaus and provide gifts and junkets.

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Main Source: 
The New York Times, February 12, 2007
Topics: 
Health
Marketing
Pharmaceuticals

A Camel in a Skirt Still a Femme Fatale

Submitted by Anne Landman on

R.J. Reynolds caused a stir recently by unveiling new female-targeted Camel cigarettes, "Camel No. 9." Camel cigarettes have for years been targeted at the "virile segment" -- male smokers whom RJR thinks respond to ads that feature pictures of macho men climbing mountains, fording rivers and such. RJR's targeting of women is not new, however.

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Main Source: 
New York Times, February 15, 2007
Topics: 
Health
Marketing
Tobacco
Women

Texas Coal Showdown Spawns Multiple Front Groups

Submitted by Diane Farsetta on

"The politics of Texas power and pollution have moved suddenly into the living rooms of millions of Texans," over "electric companies' plans to build 16 coal-burning plants using conventional technology that pollutes more than a newer coal system." In addition to lobbying, interested parties are launching ad campaigns and websites and forming new "pressure groups." Campaigning for the coal plants are: Texans for Affordable and Reliable Power, which receives funding from the Dallas-ba

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Main Source: 
Dallas Morning News, February 15, 2007
Topics: 
Advertising
Front Groups
Corporations
Environment

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