Media

PR and Marketing, Sin Fronteras

In its "PR Toolbox" section, PR Week addresses how to market "to the growing Hispanic population." The answer: radio. "There are now approximately 700 Spanish-language radio stations in the U.S." And, according to Rise Birnbaum of the broadcast PR firm Zcomm, "Spanish-language stations are even more receptive than general-market ones" to audio news releases and radio media tours.

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PR Pros To The Rescue

PR Week's Hamilton Nolan offers a candid, if not glib, analysis of the Project for Excellence in Journalism 's third annual "State of the News Media" report, which looks at major trends in American news media. "Not surprisingly, into the maw of overworked journalists and reticent corporate owners comes the PR industry.

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Words About "Images"

"George Bush, Dick Cheney and Donald Rumsfeld actually need the media now more than ever," writes the Columbia Journalism Review's Gal Beckerman. Although the "conventional wisdom ... is that this administration views the press as vampires view garlic," White House criticisms of the media "have become essential to the administration's contention that progress is being made." The effect of this argument, Beckerman writes, is to sugggest that "We're not seeing car bombs ripping entire blocks apart and blowing dozens of Iraqis to bits.

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La Raza Unida for Telecom Deregulation?

"When 15 Latino groups sent a letter to top Senate Commerce Committee lawmakers urging video-franchising relief for the Bell telecommunications firms, the appeal appeared to be on behalf of Hispanic Americans," writes David Hatch. "But critics said the letter also was on behalf of the Bell firms AT&T and Verizon Communications, which have financial and business ties to many of the signatories. ...

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