Submitted by Diane Farsetta on
Expanding on earlier reports of growing product placement deals with TV news programs, Joan Stewart writes in Tactics, the monthly magazine from the Public Relations Society of America, that "in many cases, viewers don't know until the end of a five- or 10-minute spot that the segment is, in fact, advertising." For example, "in Minnes
Submitted by John Stauber on
David Carr examines Ann Coulter's simple PR formula for marketing her best-selling books: vile hate speech echoed in the mainstream media.
Be afraid, be very afraid! If television stations are required to abide by existing regulations and label the corporate and government propaganda they routinely pass off as "news," the First Amendment will be shredded, the freedom of the press repealed, and TV stations will collapse overnight!
Technorati, the leading search engine devoted specifically to bloggers, has partnered with the Edelman PR firm. According to Technorati vice president Peter Hirshberg, Edelman is providing support for an "accelerated development effort" to create Technorati offerings in languages including Chinese, Korean, German, Italian and French.
Submitted by Diane Farsetta on
In its "PR Toolbox" section, PR Week answers the question, "What is the difference between a guaranteed-placement ANR (audio news release) and a traditional one?" According to Maury Tobin of Tobin Communications, "Research indicates that most radio stations do not use
Submitted by Sheldon Rampton on
"How serious is it for PR that the man who runs the foremost center for press and public policy in the US is fundamentally skeptical about our profession?" asks Richard Edelman, CEO of the Edelman PR firm.
Submitted by Diane Farsetta on
Philadelphia Weekly profiles Brian Tierney, the public relations and advertising executive who will be heading Philadelphia's former Knight-Ridder papers.
Submitted by Diane Farsetta on
"Telecommunications companies are spending serious green on advertising in recent weeks," as several telecom-related bills, including on network neutrality, come before Congress. A study by Arlen Communications estimates that the U.S. Telecom Association, which "represents the majority of the Bell telecommunications firms," has spent $250,000 a week over six weeks. And SBC/AT&T has spent some $600,000 a week, according to Arlen. A U.S.
Submitted by Diane Farsetta on
Submitted by Diane Farsetta on
The Iraq war "is now the deadliest war for reporters in the past century," reports Editor and Publisher. Seventy-one journalists and 26 media support staff have been killed in Iraq since 2003. That compares to 69 journalists killed in World War II, 63 in Vietnam and 17 in Korea. In addition, at least 42 journalists have been kidnapped in Iraq, according to Reporters Without Borders.
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