Ads Becoming Smaller and Less Obvious
Submitted by Diane Farsetta on
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Media
Pakistan People's Party Plans U.S. Lobbying Campaign
Submitted by Bob Burton on
In February the Pakistan People's Party (PPP) hired BKSH & Associates, Burson-Marsteller and the polling company Penn, Schoen and Berland Associates, to promote the need for "free, open and transparent elections in Pakistan in 2007." The contract, which runs to June 2007, could be worth as much as $250,000.
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Help Us Update the Contact Information of the Freshman Members of Congress
Submitted by Judith Siers-Poisson on
One of the key pieces of information on Congresspedia's member of Congress articles is the contact information for the member's district and Washington offices. This helps constituents know exactly where they can go to voice their opinions, deliver petitions or send letters. Congresspedia has all the phone numbers and addresses for the incumbents, but we need to update the pages of the freshman members, which now only list campaign offices.
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Hello, Teens? Marketing Firms Are Calling
Submitted by Diane Farsetta on
Retailers "eager to connect with teen and twentysomething shoppers" are increasingly marketing to them through their cell phones, reports USA Today. New marketing approaches include "coupons that go to shoppers' cellphones." The marketing firm Access 360 Media "saw redemption rates of about 40%" with cell-delivered coupons, as opposed to "less than 2% for many print or online coupon campaigns." Then there's GPShopper, "an Internet-style search engine that lets shoppers search a chain's entire inventory," with Best Buy, Toys R Us and Sports Authority among the chains using the service.
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Public Relations: The International Language
Submitted by Diane Farsetta on
"Overseas political groups are increasingly seeking to raise their legitimacy and sell their agendas in their home countries through communications outreach to US politicians, media, think tanks, and other influential audiences," writes PR Week.
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Local TV Tales: Pro-Sweatshop Fake News and Paid Smokespeople
Submitted by Diane Farsetta on
After federal authorities accused Francesco Insolia "of running a sweatshop to fulfill $220 million in military contracts and employing 361 illegal immigrants," he closed his New Bedford, MA, factory to reporters. In an affidavit filed in conjunction with an immigration raid on the factory, U.S.
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U.S. House: Let the Sun Shine In
Submitted by Diane Farsetta on
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News Media Aiming Low, Warns Report
Submitted by Diane Farsetta on
"We sense the news business entering a new phase heading into 2007 -- a phase of more limited ambition," the Project for Excellence in Journalism (PEJ) writes in the overview to its "State of the News Media 2007" report. News organizations are "starting to redefine their appeal and their purpose based on diminished capacity.
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Tracking the Front Group "Boomerang"
Corporate front groups can cause a "boomerang effect" to their sponsors, damaging the reputations of companies like ExxonMobil, Merck, and PepsiCo, when the sponsor's role in misrepresenting issues is widely revealed.
Raising the VNR Issue at Tomorrow's House FCC Oversight Hearing
The Center for Media and Democracy and Free Press today issued the following letter to members of the House Subcommittee on Telecommunications and the Internet. All five FCC Commissioners will appear before the subcommittee tomorrow, as part of a hearing on "Oversight of the Federal Communications Commission."
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