Media

McDonald's Wants in the "Mom-to-Mom Dialogue"

PR Week has more on McDonald's "moms' quality correspondence" PR campaign. The fast food giant met with the six mothers in early June, "at the company's global headquarters in Oak Brook, IL. Future interactions will include a visit to a beef supplier in August and a 'farm field' and produce supplier in September. ...

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Coke's Water Deal Omits India

When Coca-Cola announced it would fund a joint water conservation initiative with WWF, it identified seven major water reserves around the world where it would fund projects. But none of the projects will be in India, where the company has been embroiled in controversy.

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PR Firm Sought To Spin Nuclear Waste Concerns

The U.S. Department of Energy's (DoE's) "division in charge of disposal and storage of spent nuclear fuel and radioactive waste, notably the controversial Yucca Mountain project, is on the hunt for a PR firm to develop its communications and public outreach," reports O'Dwyer's.

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New Participatory Project: Updating Profiles on Think Tanks

Some of the highest traffic pages in SourceWatch are those on the proliferating number of think tanks scattered around the world. Keeping track of what their latest projects are, their finances and key personnel is a challenge. That's where you come in.

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