Media

Congress Orders Investigation into Pentagon Pundit Scandal

By a voice vote, the U.S. Congress passed an amendment last week to the Defense Authorization Act for FY2009, forbidding the U.S. Department of Defense to engage in "propaganda purposes within the United States not otherwise specifically authorized by law." Probably more important is that the amendment requires an investigation by the U.S. Government Accountability Office (GAO) to study and report back to Congress on "the extent to which the Department of Defense has violated the prohibition on propaganda" already established in previous laws passed by Congress. The amendment was prompted by an April 20 report in the New York Times exposing the Pentagon military analyst program through which the Pentagon lobbied for war by cultivating former military officers who became regulars on Fox News, CNN and the broadcast networks. As Diane Farsetta and Sheldon Rampton have argued previously, the Pentagon pundit program broke existing laws which forbid government officials from engaging in "publicity or propaganda purposes within the United States not heretofore authorized by the Congress."

Featured Participatory Project: ID the Candidates Supporting the "Responsible Plan to End the War in Iraq"

On March 27, a coalition of Democratic House candidates and military experts unveiled the "Responsible Plan to End the War in Iraq." As one of the more solid commitments to end the war, it has generated a lot of buzz lately as more than 50 candidates have endorsed it. With the Iraq War as the foremost issue this season, an endorsement of the plan is a critical piece of information about a U.S. congressional candidate, so we need your help to add it to the profiles of candidates that make up Congresspedia's Wiki-the-Vote project.

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Product Placements vs. VNRs

We recently received an email from someone who asked, "What is the difference between a 'product placement' and a 'video news release' (VNR)? Is a VNR a type of product placement?" Since other people might have the same question, I thought I'd post my answer here. On SourceWatch, we have articles about both topics. As our article about video news releases explains, a VNR is a piece of video that is created (typically by a public relations firm on behalf of a paying client) and designed to look like a news segment for broadcast by TV news programs. It deceives audiences by creating the impression that the "news" they see on TV was produced by independent reporters, when in fact VNRs are promotional pieces designed to sell something for a client whose identity is not always disclosed. TV news shows often deny that they use VNRs, but Diane Farsetta, our senior researcher, has done extensive research in which she found numerous examples of the practice. "Product placement" is a separate but similarly sneaky practice of getting television programs and movies to display a company's product within their program.

Armey's Angry Renters

"AngryRenter.com looks a bit like a digital ransom note, with irregular fonts, exclamation points and big red arrows -- all emphasizing prudent renters' outrage over a proposed government bailout for irresponsible homeowners," writes Michael M. Phillips. In fact, however, "the people behind AngryRenter.com are certainly not renters.

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The Biggest Loser Is the Biggest Placer

According to the Nielsen Company, product placements on broadcast television increased 39 percent during the first quarter of 2008. All told, there were 117,976 brand occurrences on cable and broadcast networks in the first three months of the year. The show with the most product placements was NBC's "The Biggest Loser," followed by "American Idol" on Fox, "The Apprentice" on NBC, "Deal or No Deal" on NBC, and "Extreme Makeover Home Edition" on ABC.

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Drug Companies: Marketing Machines Gone Awry

Prescription pillsNew York Times reporter Melody Petersen, who covered the pharmaceutical industry for four years, has now published a book titled Our Daily Meds: How the pharmaceutical companies transformed themselves into slick marketing machines and hooked the nation on prescription drugs.

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