Media

Trust Us, We're Paid TV Experts!

"The use of TV consumer experts is the latest way marketers have tried to disguise their promotions as real news," similar to magazine "'advertorials' designed to look like editorial features" and video news releases aired as TV reports. The stable of paid "experts" includes "Today" show tech-product reviewer Corey Greenberg, "trend and fashion expert" Katlean de Monchy, Popular Photography & Imaging magazine editor John Owens, and Child magazine tech editor James Oppenheim.

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Israel Moves to Muzzle Nuclear Whistleblower

At a preliminary court hearing, Israeli whistleblower Mordechai Vanunu declined to enter a plea on twenty-one charges that he spoke with U.S., British, Australian and French journalists. After revealing the existence of Israel's nuclear weapons program to the U.K. newspaper the Sunday Times in 1986, Vanunu was imprisoned for eighteen years.

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Warm Feelings for Dirty Energy

At the Australian coal industry's annual conference, Resources Minister Ian Macfarlane chastised attendees "for allowing the debate over the nation's future energy supply to be hijacked by a 'green media machine.'" Macfarlane suggested the industry "start telling consumers about the work being done on low-emissions technology" and warning about renewable energy cost

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Boston Columnist Beaned

Following revelations that columnist Charles Chieppo had a second contract with the Massachusetts state government, in addition to the $60-per-hour environmental affairs position, the Boston Herald "decided to sever" their relationship. Chieppo disclosed the environmental contract to the Herald's editorial page editor, but not his $100-per-hour position with the Massachusetts Convention Center Authority. Chieppo said "it did not occur to him" to alert the paper to his convention center work.

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Blog Rolling

"Fortunately for PR professionals," writes PR Week, technologies including blog search engines and tagging "allow companies and agencies alike to monitor the dialogue regarding their organizations." One product "allows companies to compare evocations of its name versus the names of competitors." A "marketing intelligence" executive said savvy companies see "blogs as a way to create stakeholder goodwill." The PR firm Edelman recently "

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Pundit's Boston Bread Buttered on Both Sides

Massachusetts' Executive Office of Environmental Affairs "awarded a $10,000 contract to a Boston Herald op-ed columnist to promote the governor's environmental policies." The contract involves writing op-ed pieces and internal documents "to promote education, awareness, and acceptance of major policy initiatives." Three days after the columnist, Charles Chieppo, applied for the position, he filed a column praising

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