Media

Self-Hating Media Moguls Take More Airwaves

"For weeks, it sounded as if amateurs had been bleeding their voices into the broadcasts of stations in Akron, Ohio, owned by Clear Channel, the corporate radio giant." The pirate broadcasters' website contained "a manifesto about 'corporate-controlled music playlists' that took potshots at several local Clear Channel stations." But it was all a Clear Channel marketing campaign, to promote an Akron station's switc

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Advertainment Reigns

Product placements on television shows are booming, with this year's market expected to total $4.2 billion. "Advertisers pay as much as $2 million an episode to get their products featured on NBC's 'The Apprentice,'" reports the Los Angeles Times. At the TV industry's annual sales drive, actor Amanda Bynes of WB's "What I Like About You" said of her show's characters, "This season we found out, like, they eat Pringles and use Herbal Essence shampoo.

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Oiling The Wheels Of Fake News

In a column for Digital Producer magazine, Steven Klapow recounts that a producer of video news releases for an oil company was under strict instructions to avoid including images, including on B-roll footage, that may not look good for the sponsoring company. "We have to avoid any shots that can be taken out of context," the producer said.

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BP: Beyond Published Criticism

Like General Motors and Morgan Stanley, the energy company BP "has adopted a zero-tolerance policy toward negative editorial coverage." BP's media buyer, the WPP firm MindShare, now "demands that ad-accepting publications inform BP in advance of any news text or visuals they plan to publish that directly mention the company, a competitor or the oil-and-energy industry" and give BP "the o

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The Passion of Fake Radio News

"Back when Mel Gibson's movie 'The Passion of the Christ' was arousing passions nationwide, a promotion packet arrived at local public radio station KAZU," writes Karen Ravn in California. It included "a transcript of questions an enterprising reporter might want to ask Jim Caviezel, the movie's star," and "a CD of Caviezel-recorded answers." As KAZU's news director at the time, Bernhard Drax, described, "The transcript would say, 'Hi, Jim, how are you?' and on the CD, Jim would say, 'I'm fine.

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Edelman's Rescue Plan for the PR Industry

Over the last four months, Richard Edelman, the CEO, president and chair of the privately-owned PR firm Edelman, has been busy blogging away about how the public standing of the PR industry is in free-fall.

In a May 2nd post, he was incredulous that blogger David Weinberger - who has been a consultant to Edelman's firm - doesn't think that PR people have a role in the blogosphere, because they are, by their very nature, propagandists.

A few weeks back, Edelman blogged about spending a weekend smarting after CNN/US president Jon Klein referred to "sophisticated corporate PR departments, marketers and politicians" as "propagandists," during his speech to the National Association of Broadcasters.

While it might seem self-evident to most people that the PR industry is in the propaganda business, these incidents led an agitated Edelman to propose a five-point plan to rescue the PR industry’s tarnished credentials.

Stormin' Morgan Joins Ad Bullies' League

"Morgan Stanley, whose battle with unhappy shareholders has played out on the business pages, is warning prominent newspapers that it could pull its advertising if it objects to articles." Morgan Stanley's new ad policy says the company "must be notified" of any "objectionable editorial coverage," so that a "last-minute change" in its advertising can be made. If notification is impossible, the policy directs all ads to be canceled, "for a minimum of 48 hours," reports Advertising Age.

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