Media

Surveying the Fake News Scene

Graphic from Associated Press Television News' website, advertising their VNR services.What do you think about fake news? That's what the Center for Media and Democracy (CMD) has been asking our readers for the past two weeks.

We surveyed people about what the disclosure guidelines should be for video news releases (VNRs) and audio news releases (ANRs). (We do define "fake news" more broadly, as not just TV and radio segments provided by outside parties, but also pundit payola and any other media manipulation falsely presented as independent journalism. However, brevity is the soul of good survey response rates!)

Move Kurdistan Forward

Submitted by Diane Farsetta on

"The Kurdistan Regional Government has hired Republican lobby firm Russo Marsh & Rogers to get 'free media' to promote the interests of the Kurds in the post-Saddam Hussein Iraq," reports O'Dwyer's. One goal of the Kurdish leaders is "the return of Kirkuk," an oil-rich northern Iraqi city populated by Kurdish and Turkmen people.

No
Main Source: 
O'Dwyer's PR Daily (sub. req'd.), July 5, 2005
Topics: 
Iraq
Media
Public Relations

When Journalists Embrace 'Reform'

Submitted by Bob Burton on

Reviewing the language used by journalists used to describe legislative changes designed to marginalise Australian unions, Deirdre Macken writes that stories in Rupert Murdoch's News Limited publications and by the publicly funded Australian Broadcasting Corporation often use the term "workplace reform." A dictionary definition of "reform", she notes, is making something "better by removal of faults or errors." "Governments will

No
Main Source: 
Australian Financial Review (sub. req'd.), July 2, 2005
Topics: 
Labor
Media
Public Relations

Oprah Not "The Only Mad Cow In America," Thanks to Texas Governor Perry

A popular Texas bumper sticker reads: "The only mad cow in America is Oprah." Not anymore, after the U.S. Department of Agriculture recently announced that the first confirmed home-grown case of mad cow is a Texas beef cow.

As Sheldon Rampton and I report in Mad Cow USA, the United States failed to take the measures necessary to stop the spread of the fatal dementia dubbed mad cow disease. However, a successful PR campaign by industry and government has, to this day, fooled most of the press and the public into believing that all necessary steps were taken long ago. A major part of the effort to spin and intimidate media coverage involved suing Oprah Winfrey under the Texas Food Disparagement Act, after her 1996 program examining mad cow risks in America.

When Is a Commercial Not a Commercial?

Submitted by Laura Miller on

When is a video news release in danger of looking or sounding like a commercial?

"A VNR is aired on the news at the discretion of news personnel," Amy Goldwert Eskridge of AGE Productions told PR Week. "So it's important to produce a story that looks and sounds like it was done by the station."

No
Main Source: 
PR Week, June 27, 2005
Topics: 
Media
Public Relations

RJR Hoped Tomlinson and Readers Digest Could Rescue Its Dying Cigarette

In January 1989 the R.J.Reynolds Tobacco Company (RJR) was desperately trying to salvage its 'smokeless' Premier cigarette from marketing oblivion. On behalf of RJR Matt Swetonic, then a Senior Vice President in Hill & Knowlton's New York office, set out to court Kenneth Tomlinson, the then Executive Editor of Readers Digest, in the hope of garnering favorable media coverage. (These days Tomlinson is the controversial Chairman of the Corporation for Public Broadcasting).

For RJR the attraction of pitching the Premier story to the Readers Digest was precisely because for decades it had relentlessly highlighted the deadly impact of smoking. Favorable media coverage of Premier could not only undermine tobacco control activists arguments against cigarettes but could help reverse the relentless march to market share dominance of Philip Morris's Marlboro brand.

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