Health

Giving Up the Ghostwriters

Prescription pills"Many of the articles that appear in scientific journals under the byline of prominent academics are actually written by ghostwriters in the pay of drug companies." Used by doctors "to guide their care of patients," these "seemingly objective articles ... are often part of a marketing campaign." The New England Journal of Medicine recently revealed that a 2000 article on Vioxx "omitted information about heart attacks among patients taking the drug.

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Not So Tough On Drugs After All

Professor Andrew Herx-heimer, emeritus fellow at the UK Cochrane Centre, told the British Medical Journal that changes to the British drug industry's voluntary code of practice were minimal. "This is very competent window dressing but not much has changed at all," he said.

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Fake News for a Good Cause?

"CBS affiliate WUSA-TV was charging the [Washington] DC government as much as $100,000 annually to promote breast cancer awareness during newscasts." From 2002 to 2004, anchors at the Gannett-owned station were required to encourage viewers to go to the station's website for information about breast cancer - next to a banner ad for the city's Human Services Department. Through their "Buddy Check 9" program, the TV station also encouraged viewers to remind women friends or family members to perform self-exams for breast cancer.

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Disease Is Also Sell

As "part of a cultural shift that increasingly sees health problems as lifestyles rather than diseases," food marketers are targeting the chronically ill "as the new much-reach demographic." Groceries have "heart healthy" sections because there are more than 70 million U.S. residents with heart problems, representing "$71 billion in annual buying power." The nation's 21 million diabetics "command about $14 billion" and "about two-thirds of American adults are overweight or obese," writes the Associated Press.

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Lawyers, Drugs and Ad Money

West Virginia's Pharmaceutical Cost Management Council unanimously approved "a financial disclosure form that would require pharmaceutical companies to reveal how much they spend on advertising and promotion of brand-name drugs" in the state, as well as any "gifts, grants or payments to physicians" in excess of $25.

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