Public Relations

Appetite for Profit: An Interview with Michele Simon

Appetite for Profit book coverIn December 2006, I interviewed author Michele Simon about her book, "Appetite for Profit: How the Food Industry Undermines our Health and How to Fight Back." The excerpts below are from that original interview, which took place on WORT, community radio in Madison, Wisconsin. For more information on Michele and her work, please visit her website.

Judith Siers-Poisson (JSP): How did you personally become so involved and interested in food politics?

Michele Simon (MS): It started about 10 years ago when I was struggling with my own weight and turned to a vegetarian diet and, lo and behold, I lost the weight I was struggling with. And then, from there, I started to learn all of the other ways our diet impacts our own health, in addition to the environment, animal welfare, and labor, and so many aspects of society -- I was just amazed at how much was impacted by those food choices.

University of Virginia Gets an "F" in Tobacco Industry Studies

On February 9, 2007 the University of Virginia [http://www.virginia.edu/uvatoday/newsRelease.php?id=1469http://www.virginia.edu/uvatoday/newsRelease.php?id=1469# announced] its acceptance of a $25 million gift from cigarette maker Philip Morris to support biomedical research and "business leadership." In its press release, UV said the gift created a partnership between PM and UV "in a number of key areas in which they share a common interest." A medical school finding common interest with Philip Morris is somewhat of a stretch. It strikes me as a conflict of interest for a medical school to profit from a product that [http://www.hhs.gov/news/press/2004pres/20040527a.html kills 440,000 Americans annually]. Moreover, tesearch on tobacco industry documents published in [http://www.news-medical.net/?id=5839 October 2004 in the medical journal Academic Medicine] shows that funding research, and particularly biomedical research, is how the tobacco industry buys legitimacy. Author Nathaniel Wander said that he found "PM wanted to be seen to contribute to medical research to counter the image of harm caused by its cigarettes." The exposure of Philip Morris' internal PR strategies notwithstanding, UV glowed over its new-found partnership with a tobacco company found [http://www.sourcewatch.org/index.php?title=The_U.S._Government%27s_racketeering_case_against_Big_Tobacco guilty in federal District Court last August] of participating in a massive 50-year scheme to lie, conspire and defraud the public about the dangers of smoking. Maybe UV hasn't read its medical journals. Academicians have known for some time about the [http://jech.bmj.com/cgi/reprint/53/5/261.pdf covert influence of the tobacco industry on research]. It is also well established that making grants to carry out external biomedical research been long the centerpiece of the tobacco industry's decades-long propaganda campaign to keep the public confused about the health hazards of smoking and, more recently, the hazardous effects of secondhand smoke on nonsmokers.

Truth Voted Down in UK PR Ethics Debate

A majority of 350 people attending a debate on PR ethics voted against the team supporting the proposition that PR practitioners have a responsibility to tell the truth. The debate was hosted by the PR industry trade publication PR Week. The director of communications for the Church of England, Peter Crumpler, was disappointed with the result. "Truth and integrity have to be the cornerstones of our profession if we are to have any credibility with the media and the wider world," he said.

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