Public Relations

Crisis Management "Gold Standard" Actually Tinny

As many speeches, magazines and books have done previously, the current issue of Fortune magazine calls Johnson & Johnson's (J&J's) response to the 1982 Tylenol capsule poisoning deaths "the gold standard in crisis control." O'Dwyer's PR Daily writes that "the Tylenol story, as comm

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U.S. Think Tank Calls for More Troops, More Propaganda

"A new security study released by the Third Way, a Democratic-leaning think tank," and authored by two former Clinton administration officials, discusses how to rebuild U.S. credibility overseas.

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Greenwashing, or "Positioning Environmentalism"

FactoryIn public relations, "the most striking single thing is the rapid growth in which companies are positioning or repositioning their environmentalism," said Burson-Marsteller's managing director of corporate responsibility.

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Herr Stauber In Der Spiegel

John Stauber on State Street in 2004CMD Founder and Executive Director John Stauber has been in Germany, Austria and Belgium for the past two weeks speaking in major cities and discussing the publication of "Toxic Sludge Is Good For You" in German. On May 16 Vienna's daily paper Der Standard ran an interview with Herr Stauber that can be read in German by searching his name on their website. He was previously interviewed by Nils Klawitter for the German magazine Der Spiegel, and a translated portion of the interview is below. (Thanks to Orange-Press, publishers of the German edition of Toxic Sludge Is Good for You, for the translation.) If you would like to read the German interview in its entirety, please go to: http://www.spiegel.de/wirtschaft/0,1518,481658,00.html

Shell Drills for Support in Virginia

As part of its crisis management strategy, in response to public anger over high gas prices and record-breaking profits for the oil industry, Shell Oil president John Hofmeister recently spoke to a small invite-only group in Richmond, Virginia.

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