Public Relations

McDonald's Advised to Fight or Fess Up

McDonald's Golden ArchesMcDonald's has been criticized by PR professionals for its response to the recent study by Stanford University School of Medicine and the Lucile Packard Children's Hospital which found that young children preferred foods associated with the company's packaging.

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Drive-Buy Journalism Infests China

Jamil Anderlini and Mure Dickie report that when the banking company HSBC and the China Charity Foundation recently held a celebration in Beijing, the event organizers paid attending Chinese journalists 200 renminbi ($26.40) as "transport money." "It's awful. It's an embarrassment for Chinese journalism ... and it's corruption," said Ying Chan, director of the Journalism and Media Studies Centre at the University of Hong Kong.

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Bob Burton Takes Readers "Inside Spin"

Cover of Inside Spin: The dark underbelly of the PR industryThe PR industry in Australia "employs more than 10,000 people and turns over more than $1 billion a year," writes the Center for Media and Democracy's Bob Burton, drawing on research published in his new book, "Inside Spin." While some PR campaigns are ben

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Beverage Industry Tries to Bottle the Opposition

Glass of waterWith increasing criticism that "bottled water has misleading labels and is of inferior quality to municipal water systems," and the governments of San Francisco and Salt Lake City prohibiting city agencies from buying bottled water, the International Bottled Water Association (IBWA) and the American Beverage Association (ABA) have ramped up their PR.

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An Ugly Fight over Cosmetics Safety

"The increasing number of attacks by lobby groups on the US cosmetics and personal care industry means that it is time to fight back," according to CosmeticsDesign.com. The main industry group, the Cosmetic, Toiletry, and Fragrance Association (CTFA), will "use the internet ...

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