Public Relations

Indian Point on the Potomac: Entergy's New Safety Panel and PR Firm

Entergy's Indian Point nuclear power plantThere's no question that New York's Indian Point nuclear power plant could use some public relations help. But Entergy, Indian Point's owner, might have chosen their new PR firm a little more carefully.

Last year, the state of New York asked the U.S. Nuclear Regulatory Commission (NRC) to deny the plant's license extension application, citing "a long and troubling history of problems." It was "the first time that a state had stepped forward to flatly oppose license renewals," according to the New York Times.

Then, in January, the NRC proposed a $650,000 fine against Indian Point, for having repeatedly missed deadlines to install a new emergency siren system. The fine is "10 times the normal size" of such sanctions, reported the Times.

To address such criticisms, Entergy has retained the Burson-Marsteller firm, funded the pro-nuclear "New York Affordable Reliable Electricity Alliance" and brought Greenpeace activist-turned-PR consultant Patrick Moore to New York. Last month, Entergy made another effort to, in their own words, "provide public assurances about the operation and protection of New York's largest nuclear power facility." They announced the formation of an "Independent Safety Evaluation" panel to investigate Indian Point.

Medialink's 'Fake News' Financial Woes

The giant of the fake news business, Medialink Worldwide, has fallen out of favor with investors. In the last year the company's share price has plummeted from $5.81 to its current level around the $1.70 mark. In its latest annual report, the company glumly states that sales in 2007 in the U.S.

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Lavishing Doctors with Drug Money

Medicines Australia (MA), the peak drug industry lobby group, has unveiled details of how much its 42 member companies (and one non-member) spent in the last half of 2007 on each one of over 14,000 events that were designed to promote their drugs to doctors.

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U.S. Military Ponders Hiring or Hacking Bloggers

"Hiring a block of bloggers to verbally attack a specific person or promote a specific message may be worth considering," suggests a 2006 study written for the U.S. military's Special Operations Command.

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Glover Park Group Fights for (and Against) Climate Protection

"Former vice president Al Gore (through his Alliance for Climate Protection) will launch a three-year, $300 million campaign aimed at mobilizing Americans to push for aggressive reductions in greenhouse gas emissions, a move that ranks as one of the most ambitious and costly public advocacy campaigns in U.S. history. ...

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Sierra Club Bleaches Dissent on Clorox Deal

bleachIn an unprecedented move by one of the Big Green environmental groups, the "Sierra Club's national board voted March 25 to remove the leaders of the Club's 35,000-member Florida chapter, and to suspend the Chapter for four years." What did the chapter do?

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Vets for Freedom Pushes School Too Far

It was originally planned as "a low-key classroom discussion about patriotism and service to country" at Forest Lake High School in Minnesota. But when the Republican Party-associated pro-Iraq war group Vets for Freedom "decided to call a press conference at the school and alerted media," things got heated.

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Canada's Canned Conservative Calls

Antique radioIf you hear pro-Conservative Party callers to radio shows in Canada, their opinions "might not be as spontaneous as they sound," reports Alexander Panetta. "Some of those apparently ad-libbed musings are actually being choreographed at the Conservative Party of Canada's national headquarters.

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BP Greenwashes Tar Sands Exploitation

The oil giant BP has spent hundreds of millions of dollars on PR, greenwashing its image to be perceived as better than Exxon, Shell and others. But "a recent change in corporate policy threatens that green-friendly image," reports Michael Moreci.

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