Public Relations

A Bad Week for Corporate Spies

From MAD magazineIf Cara Schaffer contacts you, be wary. Take emails and online comments from "activist2008" and "stopcorporategreed" with a grain of salt. Londoners, be on the lookout for Toby Kendall, a.k.a. "Ken Tobias." And activists everywhere should think twice before putting documents in the recycling or trash bins.

Over the past week, reporters and activists outed three different corporate spying operations. As John Stauber and Sheldon Rampton wrote in their 1995 book "Toxic Sludge Is Good for You!": "Movements for social and political reform have often become targets of surveillance. ... The public relations industry has developed a lucrative side business scrutinizing the thoughts and actions of citizen activists, using paid spies who are often recruited from government, military or private security backgrounds."

Last week's revelations show that these underhanded tactics are very much in use today. And they don't just impact the groups being infiltrated. By privileging corporate interests, effectively giving them the first and last word on an issue, they distort vital public debates.

Colombia's Three Amigos Rustle Up Support for Free Trade Deal

An AFL-CIO Ad opposing the free trade dealClumsy maneuvering by Burson-Marsteller CEO Mark Penn -- who met with Colombian officials about the U.S. - Colombia Free Trade Agreement while serving as the chief campaign strategist for trade deal opponent Hillary Clinton -- drew unwanted publicity to the controversial pact.

Colombia's $300,000 a year contract (pdf) with Burson-Marsteller stated the PR firm would "provide ongoing strategic communications counsel to the Ambassador and key Embassy officials"; develop "key messages, talking points and briefing materials"; give "advice and communications counsel to the Ambassador and Embassy staff"; and "co-ordinate media interviews and public events with relevant news media in Washington D.C. on behalf of the Embassy."

Colombia ended the contract after Penn described his meeting as "an error in judgment." But the country isn't hurting for lobbying power in Washington, D.C. -- especially among Democrats.

Spinners Queue Up to Help China

Free Tibet protest in LondonThe Free Tibet Campaign in the UK has warned that "any PR agency that is trying to assist China in its twisted distortion of the truth would be potentially exposing itself to protests outside its offices." Despite this, PR Week reports that Ogilvy,

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Penn Sought Out to Help British Prime Minister

Despite the CEO of the PR firm Burson-Marsteller, Mark Penn, being dumped by the Colombian government and no longer working as 'chief strategist' for Hillary Clinton's campaign, he may be hired as a pollster by media staff working for British Prime Minister, Gordon Brown<

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Belarusians Give Bell Hell

In an open letter to British public relations executive Lord Timothy Bell, two directors of the Belarus Free Theatre accuse Bell of "making money on somebody's misfortune." Bell traveled to Belarus in March and met with President Alexander Lukashenko, who has been called "Europe's last dictator." Bell told Reuters, "I have been asked to make a propo

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The Pro-Junk Mail Lobby: Fighting to Sustain the Unsustainable?

Junk MailJunk mail kills trees, clogs mailboxes, packs landfills, wastes natural resources, and everyone would be glad to be rid of it. Right?

Well, maybe not.

Whether out of environmental concern or sheer annoyance, legislated efforts to reduce junk mail are on the rise, but companies that have vested interests in its continuance have started organizing to save it--in a big way. Of course, they don't call it junk mail. Their preferred euphemisms are "advertising mail," "direct mail" or even "standard mail."

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