Public Relations

Halliburton Hires Crisis PR Firm

Halliburton Corp., Vice President Dick Cheney's troubled former company, has hired spin doctor Michael Sitrick, whose firm was most recently hired by the Archdiocese of Los Angeles to manage its pedophile-priests scandal. "Halliburton, being sued by shareholders for alleged fraud, is under investigation by the Securities and Exchange Commission and might face a financial meltdown if it can't negotiate a global settlement over asbestos litigation," notes the Washington Post.

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Iraqi Dissident, "Keep Hammering On The Same Nail"

The State Department is providing media training to Iraqi dissidents to "help make the Bush administration's argument for the removal of Saddam Hussein," PR week reports. In addition to teaching the 17 Iraqis how to write "effective op-eds and speeches," the State Department is giving direction on "what to speak about in order to convince the public of the need to topple Hussein." PR Week reports a State Department spokeswoman saying, "The message is democracy. The message is open and free elections.

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We Don't Call It "Privatization" Anymore

Republicans are "crying foul" when Democrats use the term "privatization" to describe their plans for Social Security, but as Joshua Micah Marshall notes, "The simple truth is that 'privatization' has always been the word Republicans themselves used to describe their policy. That is, it was until they rather belatedly realized that their policy was killing them with voters. ... Now the term (and the policy, for that matter) is a political loser.

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America's 10 Worst Greenwashers

EcoPledge.com, a coalition of environmental organizations that uses boycotts to put pressure on environment-abusing companies, has joined Earth Day Resources in putting out a report titled "Don't Be Fooled: The Top 10 Misleading Environmental Claims of the Year." The report calls attention to the companies that have made the most misleading claims about the environmental benefits of their products and industr

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Saudis Seek The Best Image Money Can Buy

"The Saudi government has spent millions of dollars on well-connected lobbyists and national television advertisements since Sept. 11 in a drive to improve its image among Americans and is poised to spend more as the anniversary of the events approaches," The New York Times' Christopher Marquis reports. "In all, the Saudis have hired several public relations firms and have already spent more than $5 million, according to new Justice Department filings.

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CNN To Require Celebrities To Disclose Drug Company Ties

"After learning that some celebrities who talked on its news programs about their health problems were being paid by drug companies, CNN has issued a new policy and will tell viewers about the stars' financial ties to corporations," New York Times' Melody Petersen writes. In an August 11 Times article, Petersen revealed the widespread testimonial practice. Petersen reports stars like Lauren Bacall and Kathleen Turner "had been paid to help promote drugs or other medical products" on network morning "news" programs.

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Heads Roll at BM-Australia

PR wheeler-dealer Ian Kortlang has become the new chief of Burson-Marsteller's Australian office, ousting CEO Varina Nissen. Kortlang has a reputation for backstabbing former clients, such as a local Australian winery that he represented before switching sides to represent its adversary, a well-heeled multinational corporation, in a bitter business dispute.

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How PR Sold the First War With Iraq

As the current Bush administration gears up for a second war with Iraq, now would be a good time to refresh our memories about the PR campaign used to sell the first war to the American people. In our book, Toxic Sludge Is Good For You, we showed how the first Bush administration collaborated with the Hill & Knowlton PR firm to peddle a false story about "babies removed from incubators by Iraqi soldiers," which helped swell public outrage against Saddam Hussein.

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