Public Relations

Astroturf Groups Give Drug Industry Even More Clout

"Having spent more than $30 million to help elect their allies to Congress, the major drug companies are devising ways to capitalize on their electoral success by securing favorable new legislation and countering the pressure that lawmakers in both parties feel to lower the cost of prescription drugs, industry officials say.

No

This War Brought To You By The Rendon Group

"'Word got around the department that I was a good Arabic translator who did a great Saddam imitation,' recalls the Harvard grad student. 'Eventually, someone phoned me, asking if I wanted to help change the course of Iraq policy,'" writes Asia Times (Hong Kong) correspondent Ian Urbina.

No

Ketchum Trains Military Personnel

For the past two decades, the U.S. Army has been shipping out career officers for a year-long PR training at the Pittsburgh office of global PR firm Ketchum, the Pittsburgh Post-Gazette reports. "The two sides were paired through a call from the Pentagon. It seems someone thought it would be a good idea to get public relations training," the Post-Gazette's Teresa F. Lindeman writes.

No

Spin Doctor, Heal Thyself

"More than 14 PR groups have been meeting informally to coordinate a new plan in support of PR's role," reports O'Dwyer's PR Daily. David Drobis, chairman of Ketchum, outlined the plan to improve the industry's tarnished image. "Early next year," he said, "they will come together in an effort to provide industry positioning on three critical topics: ethics, disclosure and transparency."

No

PR Budgets Average $2.7 Million

PR Tactics, a publication of the Public Relations Society of America, reports corporate budgets for public relations average $2.7 million in 2002, an increase from $2.25 in 2001. The Thomas L. Harris/Impulse Research Client Survey found that telecommunications firms outspend other sectors, averaging $8.04 million for PR budgets. Chemicals and plastics average $5.55 million; retailing, $3.96 million; energy, $3.68 million; and sports and entertainment, $3.52 million. Some of the PR spending goes to promoting new products. PR Tactics reports "a recent survey of 600 U.S.

No

Pakistan's PR Firm Uses Classic Third Party Technique

Pakistan's recent contract with Stirling Consulting for "media relations" work will include dealing with negative media stories, "stimulating" pro-Pakistan letters-to-the-editor, and enlisting Pakistani-American "message surrogates," Working for Change columnist Bill Berkowitz writes. "Recruiting 'message surrogates' is a classic example of what in PR lingo is called 'the third party technique,'" PR Watch's Sheldon Rampton told Berkowitz.

No

Tarnishing the Halo

Are Berman & Co., flacks for the tobacco, restaurant and booze industries who specialize in attacking groups like Mothers Against Drunk Driving and Greenpeace, preparing to launch a new front group called "Tarnish the Halo?" Or are they just looking for new recruits for their on-going smear campaigns? We wonder because they've posted a job advertisement seeking a researcher. "The food police want us arrested," the ad states. "The animal-rights movement wants us thrown to the lions.

No

Panama Spends $1 Million On PR

The Panama Canal Authority has a $1 million contract with Edelman PR Worldwide for "corporate communications" work, O'Dwyer's PR Daily reports. Edelman has "conducted a communications audit, provided media training, monitored the worldwide media and drafted materials for the United Nations Summit on Sustainable Development for the PCA." The 88-year-old canal is in need of modernization, which could cost up to $8 billion. "U.S. officials also fear the Canal could be a terror target, a strike that would deal a severe blow to global commerce," O'Dwyer's writes.

No

Anti-Americanism Rising in the Middle East

Speakers at a recent symposium of the Public Relations Society of America said that "U.S. support for Israelis over Palestinians, President Bush's 'crusade' against the Taliban and the presence of American troops in Saudi Arabia contribute to the rising anti-American sentiment in the Middle East," reports O'Dwyer's PR Daily. "According to Denise Gray-Felder, VP of communications for the Rockefeller Foundation, 'Americans persist in operating like a nation of ignorants.' She has noticed in her international travels that foreigners are far better educated on world affairs than U.S.

No

Pages

Subscribe to Public Relations