Wal-Mart's Changing PR
Submitted by Diane Farsetta on
Submitted by Diane Farsetta on
Submitted by Bob Burton on
O'Dwyers PR Daily reports that Bill Dixon and Laurie Adler, who handled PR for the Lincoln Group which gained notoriety for using Pentagon funds to plant news articles in Iraqi newspapers, have jumped ship. Dixon only started with the company in January while Adler served as the company's main spokesman.
Submitted by Jonathan Rosenblum on
What brings together a former director of Greenpeace and the Republican ex-director of the Environmental Protection Agency? Answer: PR firm billings and promoting a new public radiance for the nuclear power industry.
Submitted by Bob Burton on
In a contributed column titled "Are Video News Releases All Bad?," Kevin E.
Submitted by Bob Burton on
The Russian government has signed a multi-million dollar deal with the Washington office of the PR company Ketchum and its Brussels-based sibling, GPlus Europe. The Financial Times reports that the contract is "to improve the presentation of Russia's presidency of the Group of Eight leading nations." Last week, U.S.
One news director says, "I have been instructed by corporate not to talk to you."
Hours after the Center for Media and Democracy released our study on television stations' widespread and undisclosed use of corporate video news releases (VNRs), a major organization of broadcast news executives issued its response.
"The Radio-Television News Directors Association strongly urges station management to review and strengthen their policies requiring complete disclosure of any outside material used in news programming," read the statement. RTNDA went on to caution that decisions involving "when and how to identify sources ... must remain far removed from government involvement or supervision."
Unfortunately, RTNDA's statement conflates "sources" with broadcast material funded by and produced for outside parties. It also conveniently ignores that the U.S. Federal Communications Commission, under its authority to regulate broadcasters' use of the public airwaves, already has disclosure requirements (PDF) on the books. But RTNDA's stance does point to an important, underlying issue: how to ensure both news audiences' right to know "who seeks to influence them," and the editorial freedom of newsrooms.
Submitted by Judith Siers-Poisson on
Weber Shandwick Worldwide, one of the world's largest PR firms, has announced a significant expansion into Eastern and Central Europe. It has opened new offices in Poland, Croatia, and Bosnia and Herzegovina and added affiliate offices in Romania, Slovakia, Slovenia, Serbia and Montenegro, Latvia, Lithuania, and Estonia.
Submitted by Diane Farsetta on
"Chernobyl has not taught anything to anyone," Viktor Bryukhanov, the former director of the infamous nuclear power plant, told a Russian magazine.
Submitted by Diane Farsetta on
The U.S. General Services Administration (GSA), which acquires products and services on behalf of federal agencies, is "actively soliciting proposals from PR firms to be added to its list of pre-qualified contractors," reports O'Dwyer's.
Submitted by Jonathan Rosenblum on
"A high-caliber, multinational and multifunctional team" is how Yahoo's Stephen Davis, senior manager of international PR, describes their new PR firm, Porter Novelli.
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