Public Relations

Support Our Troops

"The U.S. military doesn't do all its public relations work overseas -- it's also investing in grass-roots efforts here at home," reports NPR's Martin Kaste. "The Pentagon's 'America Supports You' program employs Pentagon staff and private PR contractors to coordinate activities that support the armed forces. 'Freedom Walk' marches, letter-writing campaigns, even supplements in kids' Weekly Reader, are all paid for by the Pentagon itself.

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Newspaper Showdown in Santa Barbara

Seven reporters and editors have left the Santa Barbara News-Press, saying owner Wendy McCaw and interim publisher Travis Armstrong "had censored or killed news stories over editors' objections." On July 6, Armstrong "escorted the newspaper's editor, Jerry Roberts, out of the News-Press offices" while other employees "shouted obscenities at Armstrong." The departing staff say "standard journalistic ethics" were violated by such incidents as McCaw killing a story on Armstrong's recent drunk driving sentence.

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When Newspapers Fall for Political "Drops"

"Next time you see an 'exclusive' tag on a story about state politics, stop and have a closer look. The chances are that the story, far from being a feat of journalistic endeavor, is what we call in the trade 'a drop,'" writes Anne Davies in the Sydney Morning Herald. "You'll be able to tell it's a drop because it's likely to quote one side of politics only. This is often a condition of the drop." Drops, especially those in Sunday papers, help politicians influence the week's media agenda.

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Free Trip Drug Zones: Paris and Budapest

The world's third largest drug company, Sanofi-Aventis, sponsored a tour to Budapest and Paris for a "parliamentary and stakeholder working group" including representatives from British patient groups. The tour included "optional attendance" at lectures at the European Association of Cancer Research conference in Budapest and a presentation in Paris on cancer drugs used in France but not yet approved in Britain.

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BBC Archives Reveal Spooks Vetted Staff

Archived internal BBC documents from the 1980's, obtained by The Sunday Telegraph under Freedom of Information legislation, reveal that the British spy service, MI5, was used to vet existing and potential staff at the public broadcaster. The paper reported that the documents revealed that "at one stage it [MI5] was responsible for vetting 6300 BBC posts - almost a third of the total workforce." The BBC adopted "categorical denial" as its "defensive strategy" to deflect questions about the practice by unions.

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A Real Life Advertising Creep

"Reality-based product placement" is here. The car maker Jaguar's new marketing strategy is to give "its high-end cars to jet-setters" in major cities, for free. In Manhattan, Nico Bossi and his Jaguar XK "show up at all the right places, such as ... hangouts in New York's trendy meatpacking district." According to the Wall Street Journal, "Many people ask about the car, but Mr. Bossi doesn't reveal his Jaguar deal. ...

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Karen Hughes Focuses on the Diplomacy Dozen

Hughes greets Indonesian students (State Dept. photo)With the help of U.S. Undersecretary for Public Diplomacy and Public Affairs Karen Hughes, "the Bush administration has drawn up a classified list of about a dozen high-priority countries on which to focus public diplomacy." Hughes "said strategic plans were being developed for those 'pilot' countries," which include Afghanistan, Indonesia, Malaysia and Egypt. Hughes "said her department would seek out clerics from Muslim nations where some Friday prayers encouraged hatred and bring those clerics to America on exchange programs." "People who have been to America or know someone who has been to America are far more likely to have a positive view of our country," she explained. Another goal is to identify "strategic influencers." Hughes gave the example of a dinner she attended at the U.S. ambassador's home in Morocco, "where the person on her right was a famous cooking show host, while on her left was a track star."

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Keeping Media "On Track" with Audio News Releases

Old-timey radioKate Corcoran, an account executive at the New York-based PR firm Articulate Communications, told PR Week that one of the benefits of audio news releases that run to a 60-second script is control. "This allows the message to be delivered in the exact way the company chooses," she said.

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