Public Relations

Trans Fat Spin Doctors Chart Legislative Risks

The spin-driven restaurant and beverage industry front group, the Center for Consumer Freedom (CCF), has created a grass roots compilation of city, county and state efforts to ban added trans fats in restaurant food.

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A Cause (-Related Marketing) for Joy?

"Large American nonprofits spend at least $7.6 billion per year on marketing and public relations," according to a consulting firm's analysis of U.S. tax data. "$7.6 billion annually in spending for advertising, communications, public relations and branding ... is not an insignificant business sector," writes Tom Watson. "Total spending on public relations in the U.S. reached some $3.7 billion last year. ...

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Playing High-Stakes Media Games in China

As the 2008 Olympic Games in Beijing approach, "the Chinese government knows cameras and notebooks are just as likely to record angry farmers protesting, practitioners of the banned Falun Gong discipline clashing with police, or Hollywood stars campaigning for Tibet's independence -- if reporters have the access." While China has 31 journalists in jail -- more than any other country -- the government has "pledged to temporarily relax limits on foreign journalists" reporting on the Olympics.

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A Letter Writer's Imagination

A doctor who featured in the PR plans of the drug company GlaxoSmithKline has been appointed by the U.S. Food and Drug Administration to a committee reviewing possible links between anti-depressant drugs and suicidality. In December 2004, internal GlaxoSmithKline documents revealed that Dr.

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Taco Bell Seeks PR Antidote to E. Coli Cases

Taco Bell has hired a safety expert, tested its produce, eliminated green onions, changed suppliers, and hired a PR crisis-response firm, Penn, Schoen & Berland. The firm's advice: publicize safety, which the company has done in big market newspaper ads. Still, with 69 reported East Coast cases of E.

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Former FCC General Counsel: Fake TV News Must Be Disclosed

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Publicist Mike Morris, identified as a reporter during a VNR broadcast

"Congress and the courts have stressed that as fiduciaries given the free use of the public airwaves, broadcasters are obligated to operate in the public interest. Flagrantly deceptive practices are inconsistent with that obligation and can find no sanction in the First Amendment."

Those words were written by Henry Geller, a former general counsel of the Federal Communications Commission and assistant secretary of commerce for communications and information. Today, the StarTribune in Minneapolis/St. Paul published an op/ed that Geller and I co-authored. The piece (copied below) describes why full disclosure of video news releases (VNRs) is both vital to the public interest and supported by legal precedent.

If you think the public should be told where its news really comes from, you can still support VNR disclosure, via the online action hosted by our colleagues at Free Press.

Front Groups Lobbying Spurs Thoughts of Non-Profit Reform

Citing instances where groups like Citizens Against Government Waste and Americans for Tax Reform have accepted corporate funding to lobby for their donors' causes, journalist Bill Adair explores whether greater disclosure by non-profit groups is warranted.

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Government Scientist Pleads Guilty to Accepting Pfizer Fees

The chief of the geriatric psychiatry branch of the National Institute of Mental Health (NIMH), Pearson Sunderland III, has pleaded guilty to accepting approximately $300,000 in undisclosed fees and expenses from Pfizer between 1997 and 2004. The NIMH is a part of the U.S. government's National Institutes of Health (NIH), which conducts and funds medical research projects.

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PR Adviser Pleads Guilty To Insider Trading Charges

Margot Mackay, a former PR consultant to the gambling company Aristocrat, has pleaded guilty to three charges of insider trading. Mackay, who headed her own company Margot McKay and Associates, used family members to buy almost $150,000 in shares ahead of announcements to the stock exchange that she wrote herself.

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