Public Relations

More Alarm at Plummeting U.S. Image

Submitted by Sheldon Rampton on

The United States must drastically increase and overhaul its public relations efforts to salvage its plummeting image among Muslims and Arabs abroad, says a panel chosen by the Bush administration. "Hostility toward America has reached shocking levels," states a new report by the United States Advisory Group on Public Diplomacy for the Arab and Muslim World. The report recommends a new White House office for foreign propaganda.

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Main Source: 
New York Times, October 1, 2003
Topics: 
International
Public Relations
U.S. Government

PR Plan For National Zoo

Submitted by Laura Miller on

"While officials at Washington D.C.'s National Zoo are trying to keep the public's focus on the positive, behind the scenes they've begun a massive public relations campaign to manage the fallout from the rash of unusual, and unnatural animal deaths," CBS News' Sharyl Attkisson reports. The zoo has hired PR giant Hill & Knowlton to help shape its response to Washington Post stories scrutinizing it.

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Main Source: 
CBS News, September 26, 2003
Topics: 
Animal Rights
Public Relations

Qorvis Covers For Kingdom

Submitted by Laura Miller on

"Saudi Arabia is denying a published report that it is interested in developing a nuclear weapon, according to a statement released by its PR firm, Qorvis Communications," O'Dwyer's PR Daily reports. The UK's Guardian, citing unidentified sources, reported that top officials in Riyadh are considering acquiring nuclear capabilities as

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Main Source: 
O'Dwyer's PR Daily, September 19, 2003
Topics: 
International
Public Relations

Nike Settles Sweatshop Labor Suit, PR Stays Muted

Submitted by Laura Miller on

"Nike said today that although it has settled the suit brought against it by California consumer activist Mark Kasky, it still intends to curtail its corporate PR efforts, including the continued suspension of its social-responsibility reporting initiative," PR Week reports. "Despite the settlement, which was announced this morning, Nike said it does not plan to ramp up the PR activities that had been curtailed because of the pending lawsuit. ...

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Main Source: 
PR Week, September 12, 2003
Topics: 
Corporate Social Responsibility
Public Relations

Spinning the Death of Spin

Submitted by Sheldon Rampton on

The British government is setting up a new "Department of Truth" in an effort to end damaging publicity about the role of politically appointed "spin-doctors." The rumored brain behind this strategy, however, is Peter Mandelson, the former Labour Party communications director who is credited with being the first of the new wave of spin-doctors when he worked for the party in the 1980s. "He is the one advising Tony Blair," said a government insider. "The King of Spin is in charge of the death of spin."

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Main Source: 
Independent (UK), August 31, 2003
Topics: 
International
Public Relations

UK's Top Spin Doctor Resigns

Submitted by Sheldon Rampton on

Alastair Campbell, the top spin doctor for British Prime Minister Tony Blair, has announced his resignation amid continuing controversy over his role in building the case for war with Iraq. Nicknamed England's "real deputy prime minister," Campbell said his family had paid a heavy price for the "real and intense" pressures of his job.

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Main Source: 
New York Times, August 29, 2003
Topics: 
Iraq
International
Public Relations

Lumber Company Launches Greenwashing Campaign

Submitted by Laura Miller on

"Pacific Lumber, the Northern California redwood logging giant whose clear-cuts have made it among the most vilified companies in the West by environmental groups over the past 15 years, is getting a makeover," the San Jose Mercury News writes.

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Main Source: 
San Jose Mercury News, August 22, 2003
Topics: 
Corporations
Environment
Public Relations

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