Public Relations

Spin Doctors Examine "CSR"

"Corporate social responsibility [CSR], and the role that communications plays
within it, is a controversial subject. ... So when CSR agency Futerra Sustainability Communications teamed up with communications agency CTN, PRWeek and the IPR to run an online discussion on the issue on 12 November, more than 200 CSR practitioners and communication professionals signed in to express their opinions. ... The irony that one part of a

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Former H&K Exec Still Defends Iraqi Baby Killing Stories

Democracy Now! featured a debate between Lauri Fitz-Pegado, the account supervisor for Hill & Knowlton's PR campaign on behalf of "Citizens for a Free Kuwait," and John Stauber, co-author of Weapons Of Mass Deception and Toxic Sludge Is Good For You.

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Wilkinson Is Back Flacking at the White House

James R. Wilkson ran the White House Coalition Information Center for "the war against terrorism" and also served as top PR strategist for General Tommy Franks during the US attack on Iraq. Most recently he has been been planning the 2004 Republican convention to be held in New York city coinciding with the third anniversary of the 9/11 terror attack. A White House press release today announces that he will soon be back in the White House with a couple of new titles: "Deputy Assistant to the President" and "Deputy National Security Advisor for Communications."

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Eskew Exits White House

Tucker Eskew, director of the White House Office of Global Communications, is leaving his job to set up a Washington, D.C.-based consulting firm, O'Dwyer's PR Daily reports. Eskew was a key player in the Bush administration's campaign to sell the Iraq invasion. O'Dwyer's writes, "He told USA Today in December 2001 that his job was to 'stop big lies and to promote great truths.'" According to the Associated Press, Eskew plans to advise and serve as foreign policy surrogate for Bush's reelection campaign.

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Tutwiler Confirmed As Public Diplomacy Head

"The Senate confirmed longtime Republican spokeswoman Margaret Tutwiler as undersecretary of state for public diplomacy and public affairs," PR Week reports. Tutwiler steps in to fill an eight-month vacancy left when ad queen Charlotte Beers resigned the post for health reasons. Tutwiler reportedly left her post as ambassador to Morocco only after "much cajoling by the Bush administration." During her confirmation hearing she told the Senate Foreign Relations Committee that America needs to do a better job of listening to foreign audiences.

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BP & B-M in the UK: Greenwashers Under Fire

In Britain "Burson-Marsteller, the public relations agency used by the oil, GM, tobacco and chemical industries, is to represent the government's pollution watchdog, in a move that environmentalists yesterday described as 'barmy'." B-M's clients have included biotech behemoth Monsanto, and B-M's spying on food activists in the US in 1990 inspired the founding of PR Watch.

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Moran Fondly Remembered

The Australian Broadcasting Corporation has aired a glowing memorial to Paul Moran, its cameraman who was killed in March by a suicide bomber while filming the war in Iraq. The broadcast features fond recollections from Moran's colleagues, friends and family, while glossing over and rationalizing Moran's work for the Rendon Group, the secretive PR firm that has worked behind the scenes to promote the U.S. foreign interventions in Iraq and elsewhere.

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It's The Foreign Policy, Stupid

"A severe lack of funding, convoluted bureaucracy, and a near-total absence of research and measurability are badly undermining US attempts to bolster its image via public diplomacy in Muslim countries, according to a report released last week by the Advisory Group on Diplomacy for the Arab and Muslim World," PR Week's Douglas Quenqua writes. The report, "Changing Minds, Winning Peace," recommendations include creating a cabinet-level foreign policy PR advisor to the President and an independent Corporation for Public Diplomacy to increase private-sector involvement.

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