Public Relations

Meat Industry PR Scramble To Respond to Mad Cow

"Meat-industry trade groups were scurrying during the recent holiday season to coordinate key messages and media lists as they responded to reports of mad cow disease rearing its head in the Western US," PR Week's John Frank writes. PR staffers at the American Meat Institute and the National Cattlemen's Beef Association, working with PR giant Burson-Marsteller, handled a flood of media calls over the Christmas holiday.

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Rebranding Bush

"The White House has retreated from its doctrine of regime change and pre-emptive military action and is returning to traditional diplomacy in an effort to repackage George Bush as a president for peace," the Guardian reports. The British paper writes that recent signs indicate a shift from military action to diplomatic engagement as seen in recent interactions between the U.S. and North Korea, Libya and Iran.

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Tried By the Media

We've done our best to ignore the media's latest feeding frenzy over singer Michael Jackson -- until now, that is. The filing of nine felony counts against Jackson "was orchestrated by a Hollywood public relations company, Tellem Worldwide," reports Tim Rutten. Tellem "is providing pro bono services to the Santa Barbara prosecutors. As special correspondent Linda Deutsch and reporter Tim Molloy of Associated Press reported last week, the company's other clients include the Cartoon Network and Nickelodeon.

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MADD's Dash of Brandy

Brandy Anderson, a former director of public policy for Mothers Against Drunk Driving (MADD), has gone to work for the Century Council, a nonprofit organization founded and funded by major liquor distillers including Allied Domecq Spirits, Bacardi and Pernod Ricard. Anderson has also worked as a senior manager at the Washington, D.C., PR firm Blakey & Agnew.

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Torie's Latest Gig: PR and Lobbying for Comcast

"Comcast Corporation, the largest cable TV company in the U.S., announced that Victoria (Torie) Clarke will join the company as Senior Advisor for Communications and Government Affairs. She served most recently as Assistant Secretary
of Defense for Public Affairs. Clarke previously served as Press Secretary
for former President Bush's 1992 re-election campaign, as a close advisor to

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New Liberal Radio Network Picks Celebrity PR Man

"Dan Klores Communications is helping to introduce Progress Media's plans for a liberal radio network to an intensely interested, but highly skeptical press," PR Week reports. The agency has been helping shape Progress Media's communications strategy. "The network has been billed as a way of balancing the strong influence of conservative talk radio, but so far media reporters have been wondering aloud why this would be different than other less-than-successful attempts at left-of-center radio programming, such as journalist Jim Hightower's show," PR Week writes.

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Wilkinson Returns to White House

"Jim Wilkinson, the well-traveled utility man for the Bush administration's PR team, is returning to the White House," PR Week's Douglas Quenqua writes. "Wilkinson will craft long-term messaging strategy for the National Security Council in the role of deputy national security advisor for communications.

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