Corporations

Big Banks to Try Putting on Lipstick

LipstickThe Financial Services Roundtable, which lobbies on behalf of around 100 of the country's top banks, credit card companies and insurance firms, will undertake a professionally-organized public relations campaign to try to improve the tarnished image of the financial industry.

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Getting Off the Bottle

Corporate Accountability International (CAI) surveyed five states (Minnesota, Maryland, Colorado, New Mexico and Oregon) and found that taxpayers in those states are shelling out between $78,000 and $475,000 a year for government to buy bottled water, a resource that essentially flows free from public taps.

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Corporations Spend Millions to Sway Democrats

As the year-long fight over health care reform draws to a close, corporations are once again pouring big money into influencing the debate. The U.S. Chamber of Commerce has already spent $11 million just this month to try and get 27 Democrats who supported the health care bill last year to oppose it. Pharmaceutical companies have bought $12 million worth of advertising to try and defeat the measure.

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For-Profit Schools Leading Students into Debt

student debtAds for private, for-profit colleges and trade schools like the University of Phoenix, ITT Tech and Corinthian Colleges, Inc., lure students by leading them to believe that after graduation, they will land well-paying jobs that will help them get to a solid middle-class life.

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Healthwashing Soda

Antioxidant 7-UpAs state and local governments consider taxing soda and sugary drinks to raise money and address the national obesity epidemic, manufacturers of sugary drinks -- like countless other industries -- are taking PR cues from the tobacco industry to defeat the initiatives. The PR tactics they are using are starting to be old hat. By now, everyone should be able to spot them, but just in case you're not up to speed on your corporate PR literacy, here's what to look for:

Step One: Position your product as the solution, not the problem

Coca Cola, Pepsico and Dr. Pepper Snapple Group are running print and TV ads promoting their joint initiative to remove full-calorie, artificially-sweetened drinks from schools. At the same time, Americans Against Food Taxes, the front group for the sugary drink manufacturers, is sending out emails boasting that soda companies have replaced full-calorie soft drinks with "smaller-portion" and "portion-controlled" beverages, real juice and bottled water in schools. Voila'! Their products are no longer the problem, they are part of the solution. Even better, now they'll get kids to buy more bottled water -- which costs them next to nothing to make -- at a dollar a bottle. Score!

High-Fructose Public Relations

Nutrition experts are battling sugar industry trade groups over over public information about the health hazards of sugar, high-fructose corn syrup (HFCS) and other caloric sweeteners. Nutrition experts say that the sweeteners added to soft drinks and countless other foods and beverages increase the risk of cardiovascular disease, and promote weight gain by adding empty calories to the average diet.

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Study Debunks Insurers' Explanation for Exorbitant Rate Hikes

Fingers crossedThe pro-health care reform group Health Care for America Now has released a study (pdf) that contradicts insurance companies' claims that their recent, exorbitant rate hikes were driven by increases in the cost of medical care.

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