How BP Fueled "Emotional Affinity" for Gas
Submitted by Diane Farsetta on
The energy company BP's rebranding as "Beyond Petroleum," led by WPP Group's Ogilvy & Mather, is reviewed by Adweek's Gregory Solman.
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Corporations
Carbon Offsets: Feel Good Greenwashing?
Submitted by Judith Siers-Poisson on
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Drug Companies' R&D Spending Lags Behind Promotion
Submitted by Judith Siers-Poisson on
The pharmaceutical industry often uses the need for research and development funds as an excuse for exorbitant drug prices. But a new study by Marc-Andre Gagnon and Dr.
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Total Recall
Submitted by Sheldon Rampton on
In Acme Township, Michigan, the Meijer retail giant "secretly funded a plan to orchestrate last February's recall of Acme Township's elected officials, a potential violation of state campaign finance laws," reports Brian McGillivary.
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Dumbing Down Dateline
Submitted by Sheldon Rampton on
In the aftermath of the September 11, 2001 terrorist attacks, recalls former Dateline NBC correspondent John Hockenberry, the network diverted him from reporting on al Qaeda and instead wanted him to come up with a version of "the show Cops, only with firefighters." During the invasion of Iraq, a network exec axed a segment featuring "a reporter in Baghdad who was experiencing the bombing firsthand" on grounds that it conveyed "a point of view." Hockenberry sees these stories as lessons about how t
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Wal-Mart Gives up Pretense of Independent Group
Submitted by Judith Siers-Poisson on
In 2005, the Edelman PR firm created the front group Working Families for Wal-Mart on behalf of their client, the retail giant.
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USA Today: Pushing John Edwards Out of the Race?
Submitted by Anne Landman on
A USA Today article analyzing the electability of presidential candidates running in Iowa barely mentioned John Edwards, even though Edwards is the only Democrat besides Hillary Clinton and Barack Obama who consistently polls in the double digits in Iowa, according to
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"I Shop. Therefore I Give."
Submitted by Judith Siers-Poisson on
'Tis the season of gift giving, and of retailers trying to grab as much of their market share as they can. While encouraging consumerism and excessive consumption, sellers also seek to tap into nobler urges toward benevolence and charity at this time of year.
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An Industry Look at 2007's Biggest PR Blunders
Submitted by Judith Siers-Poisson on
Fineman PR of San Francisco, California, has released their list of top ten PR blunders of 2007. Topping the list at number one is "No Reporters? No Problem" -- the fake news conference staged by the Federal Emergency Management Agency (FEMA) about their response to the California wild fires.
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Numbers Game
Submitted by Bob Burton on
In late November the accounting firm PricewaterhouseCoopers announced the results of a survey of 353 East African corporate executives for its "Most Respected Company" award for 2007. The winner was the Kenyan mobile phone company, Safaricom. One of Safaricom's claims to fame is that it boasts the highest profits of any company in the region.
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