Green PR Guy Adam Werbach Sells Out to 'Saatchi & Saatchi S'
Submitted by John Stauber on
Adam Werbach, once the youngest head of the Sierra Club and currently on the board of Greenpeace, must have a lot more "green" in his bank account today.
Submitted by John Stauber on
Adam Werbach, once the youngest head of the Sierra Club and currently on the board of Greenpeace, must have a lot more "green" in his bank account today.
Submitted by Diane Farsetta on
An increase in "green" marketing has led
Submitted by Anne Landman on
The General Chairman of Indonesia's National Commission for Child Protection, Seto Mulyadi, called tobacco companies' corporate social responsibility programs "hidden cigarette campaigns." Mulyadi said that cigarette companies "do free advertising through their CSR programs." Mulyadi is proposing a complete ban on cigarette advertising in Indonesia, after a study by the country's Pub
A recent report issued by the American Lung Association gives the State of Virginia a "D" for its youth smoking prevention efforts.
Submitted by Judith Siers-Poisson on
Submitted by Judith Siers-Poisson on
'Tis the season of gift giving, and of retailers trying to grab as much of their market share as they can. While encouraging consumerism and excessive consumption, sellers also seek to tap into nobler urges toward benevolence and charity at this time of year.
Submitted by Bob Burton on
In late November the accounting firm PricewaterhouseCoopers announced the results of a survey of 353 East African corporate executives for its "Most Respected Company" award for 2007. The winner was the Kenyan mobile phone company, Safaricom. One of Safaricom's claims to fame is that it boasts the highest profits of any company in the region.
Submitted by Bob Burton on
In May 2005 General Electric, which is now ranked as the world's tenth largest company, launched its "Ecomagination" PR campaign.
Submitted by Diane Farsetta on
In January 2008, the U.S. Federal Trade Commission (FTC) will "examine carbon offsets and renewable energy certificates that claim to reduce greenhouse gas emissions in one place to offset emissions elsewhere." It's part one of the agency's review of "green" marketing guidelines. The review was initially slated for 2009, but is being moved up due to the rapid increase in marketing things like carbon offset programs, a "$55 million market that is largely unregulated." A legal staffer for the U.S.
Submitted by Judith Siers-Poisson on
It doesn't pay to be green if you're a retailer, at least according to the Marshal Cohen, chief industry analyst at research firm NPD Group.
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