Submitted by Sheldon Rampton on
Not everyone enjoyed "British-American Tobacco's Socially Responsible Smoke Screen," our article from the last issue of PR Watch that examined BAT's social reporting process. Eugenio Rengifo, a baritone with a Chilean band, emailed us a stinging letter, calling the article a "joke. Do you really believe in what you wrote about this?" But Eugenio the baritone didn't bother to inform us that he was also a PR executive with BAT's Chilean subsidiary.
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