Merck Makes Science Sell

An analysis of Merck internal documents concluded that the pharmaceutical company carried out a clinical study of Vioxx in 1999, "primarily to support a marketing campaign before the drug's launch." Merck stated that the study was done "to test side effects of the painkiller Vioxx," which was pulled from the market in 2004, after being linked to an increased risk of heart attacks.

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Yet Another Kind of Fake News

As more newspapers and other media outlets cut staff, public relations and advertising make gains. The Minnesota-based firm ARAnet provides "free print and Web content. ... More than 65 of the nation's top 100 newspapers, including the Star Tribune, use" ARAnet content, which "carries client messages." ARAnet president Scott Severson says his firm provides "high-quality consumer content" that "just happen[s] to be underwritten by our clients." ARAnet clients pay $4,500 for content creation, tracking and reporting; media outlets use it for free.

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